Jason Rook is the President and CEO of Independent Tire Dealers Group, where he leads a network of 1,000 independent tire dealer locations across the U.S. Jason specializes in strategic planning, business development, customer relations, and team building. His mission is to provide independent tire dealers with the best products, services, and resources available, while striving to foster a collaborative and inclusive culture within ITDG.

In this episode…

Many customers within the tire industry have found the place they go for all their tire-related needs, and it’s often a local mom-and-pop shop they’ve been frequenting for generations. Why? Because they can simply drop the keys on the counter and walk out the door. It’s not a corporate entity, just a place owned by a trustworthy local.

According to Jason Rook of Independent Tire Dealers Group, these small business tire shop owners have a valuable resource available in ITDG. Jason’s group negotiates programs with manufacturers, insurance companies, and different vendors. Even if you have one location in a small town, Jason says once you become an ITDG shareholder, you have $350 million in buying power behind you. All shareholders receive the same benefits, no matter the size or quantity of shops. ITDG is not a marketing group — it simply exists to put opportunities in front of independent tire dealers.

On this episode of Gain Traction, Mike Edge welcomes Jason for a discussion about the benefits of being a shareholder at ITDG. They talk about Jason’s small town upbringing, how he started in the automotive industry, why ITDG exists and the benefits it provides. Jason emphasizes the importance of smaller, independent tire dealers and shares how they can gain value from ITDG. Don’t miss it!

Here’s a glimpse of what you’ll learn: 

• Jason Rook explains how he came to realize his best role was in sales and leadership
• What is Jason’s five-year outlook for ITDG?
• Jason discusses the value of having both large and small tire dealerships as ITDG members
• Why local, smaller independent tire dealerships are important
• How ITDG is different from a marketing group
• What type of support does ITDG offer a new entrepreneur in the tire business?
• Jason shares a funny story from his career

Resources mentioned in this episode:

• Jason Rook on LinkedIn
• Independent Tire Dealers Group
• Dave Marks
• H-E-B
• CDC International Group
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.  

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.