Accelerate Your Business Growth

On this episode of Accelerate Your Business Growth, we speak with Theresa Rose, a brand business crystallizer who has helped numerous entrepreneurs clarify their unique qualities. Theresa emphasizes the importance of triangulated sales and shows why it is a powerful tool for business growth. She emphasizes the significance of having a clear understanding of what you want to share; once you are clear, the sky's the limit. Theresa shares several anecdotal stories, including her client Cheryl Lynn's journey of starting a global movement. She stresses the importance of having a visual representation, smart easy amplification, and amplification, which is fun in order to magnetize people to you. Tune in to hear more about Theresa's insights into creating a cohesive brand and business.

Theresa Rose is a strategic marketing expert who believes that being different is the key to success. Her approach is focused on gaining clarity on what makes a business unique and amplifying that message to achieve growth. She believes that in today's chaotic market, the most successful businesses are those that have a clear understanding of their niche. With her experience and expertise, Theresa helps businesses find their unique selling proposition and execute strategies that lead to success.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

Quotes

The Power of Triangulated Sales: "At the end of the day, Diane, when you talk about accelerating your business growth, the way that you have business growth is that you have converted sales. That is it. That's the bottom line."— Theresa Rose 00:14:5300:18:10

The Power of Mastermind: "A mastermind of two is when two people get together in the spirit of harmony for a single purpose. And that single purpose is their greatest success."— Theresa Rose 00:18:2200:21:17

The art of visualizing your business: "You see on a cocktail napkin, be a better speaker, build a better business. It's a journey. It twists and turns. It's not straight. They intersect. And in those four areas of where they intersect are community, content, connections, and credentials...when you can draw it and it doesn't have to be pretty...people will understand, oh, I see where she's going with this, how this is different, right?"— Theresa Rose 00:23:0400:25:53

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On this episode of Accelerate Your Business Growth, we dive into the topic of generational differences in the workplace. Millennials have become the majority in the workplace, but tension exists between generations. Social media has made this tension more public and has given younger generations a voice. Our guest, Janet Granger believes that companies need to provide flexibility in the current work environment to establish a positive workplace culture. We discuss how employers can address employee complaints and make changes to their workplace culture. This conversation also covers shifting priorities, outdated metrics used to judge success, and the impact of workplace stress on employee well-being.

Janet Granger is an expert on different generational work styles, particularly in the current workforce where baby boomers, gen X-ers, millennials and Gen Z-ers intersect. Her knowledge comes from a study on how each generation perceives each other at work. She believes that the issue of ageism in the workplace is not new; rather, it is more pronounced nowadays due to social media. Janet's book, "OK Boomer," sheds light on this topical issue and is meant to empower the younger generation. She explains that the baby boomers and the Gen X-ers are the ones who are holding the purse strings and actually making the decisions in the workplace; the millennials and Gen Z are just entering the workforce. Janet's expertise helps readers to navigate the differences and strengths among the various generations and come to a mutual understanding in the workplace.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

 Quotes:

Improving Workplace Culture: "The first thing is to just ask the question, do we have a problem? How big is it? Another way is to listen and respond in ways that feel like you're trying to help."

— Janet Granger [00:09:33 → 00:12:41]

The Power of Visibility: "Whitewashing is no longer an option because words going to get out there that your place is not a good place to work . . . It's going to become common knowledge whether or not your workplace is a good place to be."

— Janet Granger [00:12:54 → 00:14:43]

The Old People are in Charge: "As long as the people in charge are tone deaf, they'll keep doing things that drive younger people away."

— Janet Granger [00:16:19 → 00:18:23]

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On this episode of Accelerate Your Business Growth, we dive into the importance of emotional intelligence, active listening, and coaching in sales. Our guest, Mark Garrett Hayes, emphasizes that coaching is about having great conversations to help people prioritize their own goals and tasks. We discuss how accountability is essential for coaching to be effective and explore how to identify coachability in individuals. Additionally, we discuss the concept of responsibility and how coaching can help individuals come up with options and choose a response to a situation. Mark also shared tips on how to motivate team members and stressed the importance of understanding a person's "why" to help them achieve their goals. Finally, we discuss why organizations need to invest in coaching and prioritize it as an essential part of the job.

Mark Garrett Hayes is a business consultant focused on generating return on investment (ROI) from training programs. He recognizes that training comes at a cost to the business and takes people away from the front line, so it's critical to ensure that training is seen as an investment in individuals. Coaching is a vital component of generating ROI because it helps people be accountable for the investment in them and generate results. Mark's current project involves designing an 11-week coaching program for sales managers, and his focus is on making sure that people take the training seriously and use it to generate measurable improvements in their work.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

Quotes:

"The Importance of Coaching in Sales Leadership: If we're not coaching our people, something happens. First of all, we live in a very competitive environment for sales talent right now. Arguably, if people aren't being coached, they will go somewhere else where someone else will coach them."

— Mark Garrett Hayes [00:04:17 → 00:06:09]

The importance of coaching for accountability: "Coaching is a natural vehicle to ensure that people are doing what they're asked to do and getting results from it. It just is amazing how we don't prioritize something which is so fundamental to results from people."

— Mark Garrett Hayes [00:07:17 → 00:08:31]

The Importance of Finding an Employee's "Why": "When you hire someone, you're hiring a why, not a who. What is that thing that drives this person when you're not there? Makes them get up, makes them prospect, makes them call, makes them organize themselves."

— Mark Garrett Hayes [00:16:09 → 00:18:56]

Why Hiring Athletes is a Good Idea: "They have that psychology that it's just part of their evolution. They're not going to sit in a corner and feel sorry for themselves. It's rough, it's tough, it's get back up."

— Mark Garrett Hayes [00:21:27 → 00:22:36]

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On this episode of Accelerate Your Business Growth, Jessica Lackey tackles some of the biggest myths surrounding entrepreneurship. From the belief that business owners need to create processes by themselves to the pressure to constantly grow and hustle, Lackey offers valuable insights into building a thriving business that revolves around strong principles and values. She stresses the importance of aligning what a business is selling with the client's experience, setting clear expectations for engagement, access, and pricing. Lackey also offers tips for hiring the right support staff, creating an operating manual, and understanding personal philosophies to ensure both business success and personal fulfillment. Listeners will gain a greater understanding of the profit-at-all-cost mentality, the importance of investment return, and the necessity of evaluating the likelihood of making money back on a service. This episode is filled with valuable insights for any entrepreneur looking to master the art of running a profitable and sustainable business.

Jessica Lackey is a seasoned service provider who understands the importance of delivering quality work and excellent customer service. She has witnessed how organizations can scale too fast and lose sight of the customers' needs. With years of experience under her belt, she has learned how to effectively communicate with clients and ensure that their expectations are met. Jessica is committed to delivering results and providing exceptional service to all of her clients. She believes that great processes and systems are key to success, and she implements them to ensure that her clients always feel valued and supported.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

Quotes:

Setting Prices for Small Business Owners: "For the individuals I wanted to serve, the price I had kind of gone to the market with, people are like, I truly can't afford this. And so I needed to look at my business finances to say how can I bridge the gap between what my business needs and what is the truly ability to pay for some of the target I want to serve?"— Jessica Lackey 00:06:06

Outsourcing Marketing and Social Media: "I see too many people try to outsource their social media and their marketing without having an impeccable message, without having an impeccable brand voice and brand guidelines and then they're frustrated because their social media person isn't capturing their voice."— Jessica Lackey 00:15:06

"Designing a Business with Your Values: 'What are your principles and what are your values as a business owner and how do you want to treat your team, how do you want to treat your clients, how do you want to treat the environment in which you work in?' These are deeply personal questions to consider as you're looking at the next stage of growth."— Jessica Lackey 00:19:35

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In the episode, Molly Ruland shares her experience and advice on the impact of building relationships with podcast guests and the best ways to monetize your podcast. She emphasizes the importance of treating guests as individuals with valuable insights and experiences. She shares an example of how interviewing Michael Aiken, a past guest, not only built a friendship but also led to him referring over $100,000 worth of business to Molly. Molly advises podcasters to focus on quality over quantity and to build relationships with a select few guests to maximize the impact.

Molly also shares her thoughts on the best ways to monetize your podcast, highlighting the importance of building relationships with potential sponsors and targeting key decision-makers in companies. She offers valuable advice on optimizing your podcast content with AI tools, leveraging it across multiple platforms, and vetting potential podcasts for their compatibility with your brand and beliefs.

Molly's passion for empowering women with tools to help them make more money is evident through her business development and branded content coaching and her personal website. She believes in the strategic investment of podcasting and encourages podcasters to develop a clear ROI mindset, with a focus on creating relevant, high-quality content.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Quotes:

Getting Booked on Podcasts: "Well, I would always recommend hiring an agency to get you booked because when somebody else reaches out on your behalf, it always has a lot more weight than when you're reaching out yourself."

— Molly Ruland [00:02:46 → 00:04:27]

Maximizing Your Podcast's SEO Potential: "A podcast is actually an SEO machine if you get out of your own way," says Molly Roland. "Using AI tool like Cast Magic will actually just take all that work out for you. It's going to suggest ten titles, it's going to suggest keywords, it's going to suggest that stuff and make it a lot easier for you to kind of cheat code your way through that and put up better content."

— Molly Ruland [00:05:37 → 00:10:11]

"Marketing Is Like Fishing": "Being highly visible does not mean you're highly profitable. Those are very different things."

— Molly Ruland [00:15:25 → 00:18:31]

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Michelle Rockwood joins our host Diane Helbig to dive into what it really takes to improve your sales skills. From one mistake ALL people make to understanding your goal shouldn't always be a "YES" she walks through a framework to sell more effectively.

Michelle is a personal coach and widely recognized sales expert; she has helped hundreds of heart-centered people discover sales methods that feel fantastic, transforming their businesses and their lives. She has sold real estate in one of the world's wealthiest communities, slept on a dirt floor in West Africa, and once raised a million dollars for charity over a single lunch. Michelle wrote Joyful Selling to share her knowledge and empower others.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

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Jon Claydon joins our host Diane Helbig to discuss what marketers need to know to get the most out of influencer partnerships in the years ahead. Over the past several years, influencer marketing has experienced explosive growth as brands seek out creators to help them increase revenue, amplify reach, and target niche audiences—especially among young consumers. However, if the trend is going to keep up its meteoric rise, it needs to evolve to keep up with the marketing industry’s changing needs. 

As Chief Development Officer at Acceleration Partners, Jon leads strategic growth and corporate development initiatives for the agency. He joined Acceleration Partners through the acquisition of Streamline Marketing, which he founded and grew rapidly to one of the leading firms in the affiliate industry over seven years. Jon is a veteran of the partnership space where he has spent his entire career. Prior to founding Streamline he held positions at CJ Affiliate. 

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

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Chris Johnson and his team (along with noted generational researcher, Jason Dorsey), recently conducted a study that looked at the differences between generations and how they view customer experience. There were more than a few surprises in the findings. Chris joins our host Diane Helbig today to share some of the insights with us.

Chris Johnson is CEO of Experience Dynamic, a customer experience professional services collective. Experience Dynamic guides clients through transformational CX change. Visit the website to download the report Chris discusses.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

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In this episode Jody Grunden, Co-founder of Summit CPA Group and Partner at Anders CPAs + Advisors, joins our host Diane Helbig to discuss the role of dynamic forecasting in ensuring business growth. With more than 20 years of experience in public and private accounting, Jody has discovered that many small business owners don’t know why they need a forecast; and if they do know that they need one, oftentimes, they aren’t sure how to create one.

Jody Grunden is an accounting visionary with over 20 years of experience. He co-founded Summit CPA Group in 2002. As the leading provider of Virtual CFO Services in North America, Summit provides professional Virtual CFO Services for over 100 companies across the US, helping business owners dive deep into the financial side of business to maximize profits, minimize taxes, and increase cash flow. Jody is also an industry speaker and a published author.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

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Emanuel Rose joins our host Diane helbig and they dive into an insightful conversation that offers a fresh perspective on connecting with today's young, discerning consumers-Generation Z. We expertly unpack the power of authenticity in marketing, revealing strategies for building trust, fostering loyalty, and resonating with Gen Z's core values.

Emanuel Rose was raised on the West Coast of the United States. He has spent over three decades earning a reputation in cutting edge marketing. As an author and expert in the field, Emanuel specializes in direct response advertising, and content marketing at his digital agency, Strategic eMarketing. His passion lies in helping companies achieve business success with authentic storytelling. Emanuel’s unique approach to marketing strategies has resulted in countless clients reaching their goals.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.