This week, Yanghee Paik —Co-Founder and CEO of Rael, a feminine-care brand that has grown into a holistic personal care brand centered on solutions for all aspects of menstruator’s cycles—discusses the importance of educating consumers about organic feminine care options and holistic cycle care. She also dives into the topic of wellness as she strives to achieve balance in both her personal life and business, including balancing growth with profitability. Yanghee also shares her experience with fundraising and the changing demands of investors, emphasizing the importance of having a good quality law firm and advisor group. She stresses the need for entrepreneurs to continue building relationships within the investor community, even when not actively fundraising. 

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Yanghee Paik is the co-founder and CEO of Rael. Prior to starting Rael, Yanghee was an executive at the Walt Disney Studios where she focused on distribution strategy and sales. It was during this role that Yanghee met her co-founders, who suffered from irritation and allergic reactions caused by conventional pads and tampons. As first-generation immigrants from Korea, they knew how advanced Korean feminine care products were and recognized the gap in the US market for similar technology and quality. They decided to marry high-quality organic cotton from the US with cutting-edge manufacturing technology from Korea to launch Rael’s first organic cotton pads in 2017, which became the #1 best-selling pad on Amazon. Now, Rael provides more than just feminine care as Yanghee pushed her vision for Rael to be a holistic personal care brand, centered on solutions for all aspects of your cycle.

Influencer & Brand Shout-Out: Chiyo (@wearechiyo) - a pregnancy and postpartum meal delivery service in New York City aiming to bridge the cultural gap.

""I think having the right investors pretty early on who can help you just kind of grow as time passes by and then make the right introductions and then give you the right advice is definitely very, very important.""

Yanghee’s Word of 2023: Balance

Tune in to learn more from Kendra and Yanghee!See omnystudio.com/listener for privacy information.