As an organization dedicated to fighting the good fight for the people, the American Civil Liberties Union had for decades presented an image of restraint, unity, and Lady Liberty. In 2017, the nonpartisan nonprofit org shook things up with a change of brand that's brighter, bolder, and decidedly riskier. Open, a firm out of NYC, took the lead in designing the new look, and creative lead Martha Kang McGill drops by to detail what went on behind the scenes.
 
To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.

Produced by Matchstic, matchstic.com / @matchstichouse (Instagram)
Hosted by Blake Howard, @blakehoward (Instagram) 
Co-hosted by Sarah Gail Hughes 
Edited by Matt Owen