Executive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppers

‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky says

CMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead for Zappos’ anniversary

Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand’s data strategy.

VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.

Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcast

After recently acquiring Radisson, the hotelier is integrating its marketing and technology

CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what’s ahead

Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changing

Creative Director Kelly Warkentien talks about being more cost effective and flexible