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Ad Age Marketer's Brief
Ad Age Marketer's Brief episodes
- How Eli Lilly is approaching GLP-1 marketing and what's next
Chief Corporate Brand Officer Lina Polimeni talks about how the brand differentiates itself in the crowded pharma market
20 min - Why Anthropologie is starting its ad campaigns earlier than ever
Whimsical brand began a Valentine's Day push in late December
20 min - Kimberly-Clark's John Starkey on Kleenex's 100th anniversaryPresident of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn't rooting for a bad cold and flu season.20 min
- How DTC brand Rothy's uses its community as a focus group
CMO Jamie Gersch talks about product innovations from listening to customers
22 min - How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition
Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcast
26 min - How marketers responded to 2024's biggest social trends
Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing
27 min - What marketers need to know about branding AI tools effectively
Branding expert David Placek came on the Marketer's Brief podcast to discuss the dos and don'ts of naming AI products and services
23 min - How the NAACP is renewing support for racial justice
Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization's largest advertising effort to date
18 min - Poshmark's CMO on recent seller backlash and live shopping
Steven Tristan Young discusses growth of resale and role of Secondhand Sunday
24 min - How Alloy Women's Health is removing stigmas around menopause
Four-year-old brand strives to bridge the communication gap around female-focused health care
22 min
About Ad Age Marketer's Brief
From the publisher's feed
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.
Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work.
Subscribe to sharpen your judgment and spot what matters early.
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