Ad Age Marketer's Brief

TransUnion's Marc Vermut shares how you'll maximize ad spend by speaking to the right people

Tara McRae talks about Puma's recent Olympics push and how the brand collaborates with partners such as Rihanna

Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.

Jason Miller, head of partnerships for Excel, on forging ties between brands, teams, and fans

VP Allyse Slocum explores the power of reviews, trust signals and insights in enhancing business performance

Beano Brain's Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen Z

Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.

Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open headphones

VP of Marketing Carol Best discusses brand purpose and changing consumer behavior

CMO David Sandstrom explains the fintech company's generative AI strategy and recent moves into traditional banking