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President Jamie Cygielman talks about reaching today's digitally savvy kids and their parents
Chief Marketing Officer DeLu Jackson on the brand's new creative platform, sports sponsorships and the new generation of home buyers
VP of Marketing Kate Boltin discusses the dairy co-op's growth strategy
Chief Brand Officer Laurie Lam on where e.l.f. has found success and what comes next
Dove Global Chief Marketing Officer Alessandro Manfredi talks about why the Campaign for Real Beauty works after all these years, because it's not trying to tack an unrelated cause onto the brand. And he describes his "hype allergic" approach to AI and other tech trends.
Surabhi Pokhriyal, Chief Digital Growth Officer of Church & Dwight, discusses her company's new take on the Chief Marketing Officer role and how it's looking to thrive during inflationary times by focusing on Arm & Hammer's value.
CMO Elliott Bundy on how the insurance and fintech player jump-started awareness
We continue our monthly look at purpose ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores ads from Volvo, Kraft as well as some transportation work. And more.
Lush's Chief Ethics Officer Brandi Halls discusses the challenges of corporate activism, and how the brand has navigated marketing without social media.
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