Ad Age Marketer's Brief

CMO Devika Mathrani talks about becoming a health care brand that goes beyond the doctor's office

Many marketers talk about purpose, but one company, PurposeBuiltBrands, actually put the word in its name three years ago. Part of that comes from the 60-year-old company's growing focus on eco-friendly products through its Green Gobbler brand. But the company, and the purpose, go beyond that as VP-Marketing Jon Ballante discusses in this podcast.

Super Bowl ad predictions and analysis from Ad Age Editor Jeanine Poggi, Chief Technology Reporter Garett Sloane and News Editor E.J. Schultz.

CMO Tim Hackbardt discusses a 'massively competitive' menu

We continue our monthly look at purpose ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores M&M's Super Bowl stunt and a 'subvertising' move by climate activists that targets BMW and Toyota.

Former P&G CEO reflects on a new book about his former boss and mentor John Smale, including Smale's impact on global expansion, P&G's legendary collaboration with Walmart and the corporate diversity policy. Plus, he recalls how they bonded over their views on a really bad presentation by former P&G ad agency Y&R.

Lorraine Barber-Miller, chief marketing officer of Philips, talks about how she re-organized the 3,000 marketers of the global health, wellness and grooming company as a digital-first, omni-channel, data-driven organization.

Penny Brook, chief marketing and experience officer, talks about branding with purpose

CMO Karen Riley-Grant talks TikTok, conscious consumerism, live shopping and the metaverse