Ad Age Marketer's Brief

Ad Age Marketer's Brief

By E.J. Schultz & Adrianne PasquarelliBusinessNewsMarketingBusiness News
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Ad Age Marketer's Brief episodes

  • Branded Entertainment

    Dan Sanborn spent 16 years at Diageo overseeing its entertainment marketing. Now he's at Wheelhouse Labs, whose holdings include Kimmelot, a content and development company launched last fall by Jimmy Kimmel. Dan talks about his new gig and gives his take on ways to get brands plugged into pop culture.

    30 min
  • Pizza Hut's brand heritage

    Pizza Hut Chief Brand Officer Marianne Radley dishes on the new use of the old red roof logo with a bit of a modern touch and other ways the 61-year-old chain is trying to reconnect with past diners and entice new ones.

    24 min
  • What the NFL's new ad code means for beer

    Active players can now appear in beer ads during games. Nick Kelly, head of sports marketing for Anheuser-Busch, talks about what this means for Bud Light, while dishing on the brewer's overall sports marketing strategy.

    26 min
  • Why Twitch is a treat for brands like Hershey

    Charlie Chappell, Hershey Co.'s head of media, chats about the company's decision to boost its marketing with Twitch, as well as the overall appeal of digital platforms that are becoming more popular, especially with younger consumers.

    28 min
  • Sunscreen Dreams

    Tony Palmer joins us at the unofficial start of the summer and shares why he left the Fortune 500 executive life to pursue a passion project: making a sunscreen that's safe for reefs and people that doesn't show up on skin like the mineral ones he used growing up in Australia.

    38 min
  • It's sugar time

    Greg Guidotti, general manager of Ferrara Candy Co.'s non-chocolate business, discusses new products including Wonder Woman ropes and the tailwinds he sees in the candy industry even as people say they want to eat healthier.

    43 min
  • Non-profit marketing

    As the chief marketing and communications officer at Feeding America, Catherine Davis is using knowledge from her prior roles at agencies and brands to help the organization modernize its outreach. She joins Marketer's Brief to discuss the differences of working at a non-profit, misconceptions about hunger in America and where organizations can innovate to grow their reach beyond traditional media.

    24 min
  • Meal delivery marketing

    Since joining Freshly as chief marketing officer in January, Mayur Gupta has quickly added to the company's internal marketing team, hired an agency and brought the idea of data-inspired marketing to the forefront. He joins Marketer's Brief to discuss the direct-to-consumer brand's strategy, including bringing out more products.

    27 min

About Ad Age Marketer's Brief

From the publisher's feed

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.

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