Ad Age Marketer's Brief

Ad Age Marketer's Brief

By E.J. Schultz & Adrianne PasquarelliBusinessNewsMarketingBusiness News
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Ad Age Marketer's Brief episodes

  • The why behind AI at skincare startup Proven

    Proven Skincare uses artificial intelligence to create tailor-made products for individuals. Ming Zhao, the CEO and co-founder of the startup, joins Marketer's Brief to discuss why skin care is so trendy and how technology enters the equation.

    23 min
  • CKE's new focus on its Happy Star

    Patty Trevino, senior VP of brand marketing at CKE Restaurants Holdings Inc., dishes on the new "Feed Your Happy" campaign from 72andSunny New York, which is working on Carl's Jr. and Hardee's again after a hiatus.

    28 min
  • Marketing wellness into a brand

    Hyatt is incorporating more wellness into its offerings for guests and employees. Mia Kyricos, the first global head of wellbeing at Hyatt, joins Marketer's Brief to discuss new partnerships and initiatives to enhance the brand.

    22 min
  • TrueCar gets a facelift

    TrueCar, which runs an app connecting car buyers to dealers, wants to lure more millennials and women. Chief Brand Officer Lucas Donat breaks down how it is going about it with a new campaign, logo update and website overhaul.

    21 min
  • Auto Show Marketing

    Craig Erlich of experiential marketing agency George P Johnson on the changes coming to the Detroit auto show—which is moving from January to June—and how auto brands can seize on the new format.

    25 min
  • Marketing New Year's resolutions

    How does a health club stand out amid all the wellness campaigns in January? Jeremy Tucker, the new chief marketing officer at Planet Fitness, joins Marketer's Brief to discuss what he calls the brand's Super Bowl.

    20 min
  • Non-alcoholic booze

    Laura Lashley, national education manager for Seedlip, which bills itself as the world's first non-alcoholic distilled spirits brand, talks about the brand's origins and its plans for Dry January.

    20 min
  • Curly fry attitude

    Jack in the Box is working on everything from esports and movie partnerships to a possible new tagline as it tries to stand out as "the curly fry in a world of regular fries," says Adrienne Ingoldt, senior VP, chief brand and experience officer. She discusses the brand's recent efforts and plans for 2020 on Marketer's Brief.

    28 min

About Ad Age Marketer's Brief

From the publisher's feed

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.

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