Kirsten Lynch, chief marketing officer at Vail Resorts, which oversees 37 resorts across three countries, on how Vail is using data-driven marketing to create personalized experiences for resort visitors. We also talk about what effect global warming might have on the ski season.

Alegra O'Hare, the new CMO at the Gap, joins Marketer's Brief to discuss the brand's holiday campaign and marketing trends.

Martin Renaud joins Marketer's Brief to discuss how Mondelēz International has reworked its marketing team and why digital media is such a crucial part of its diet.

Behind the beer industry's push to lift the category, which has lost ground to wine and spirits.

Digging into the California Consumer Privacy Act with Eric Babel, CEO of TrustArc, a privacy compliance consultant, including how a real estate tycoon jumpstarted the regulation.

Ad Age reporters on what to expect at this week's gathering of the Association of National Advertisers in Orlando.

Stephanie Csaszar, Kind's manager of nutrition strategy and insights, discusses its new marketing against synthetic dyes and the snack maker's broader communications plan around health and wellness.

Online glasses retailer Zenni recently teamed up with the San Francisco 49ers to promote its eyewear. Sean Pate, Zenni's brand communications officer, discusses why teaming up with the sports industry makes sense for the brand and the other areas where it plays to get its low-priced eyewear in people's minds.

Scott Tannen, founder and CEO of direct-to-consumer bedding brand Boll & Branch, talks about the company's plan to accelerate growth through a recent private equity investment, how sustainability factors into the brand's marketing message, and why selling on Amazon matters.

Ad lawyer Jeff Greenbaum on why regulators could soon be tightening rules on "Made in the USA" marketing claims, plus what consumer protection authorities are monitoring during the deal-ridden back to school shopping season.