Ad Age Marketer's Brief

Ad Age Marketer's Brief

By E.J. Schultz & Adrianne PasquarelliBusinessNewsMarketingBusiness News
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Ad Age Marketer's Brief episodes

  • Assessing marketer pandemic response

    In the latest episode of the Marketer's Brief Podcast, Ad Age's E.J. Schultz, Adrianne Pasquarelli and Jessica Wohl discuss how the pandemic is hitting industries like restaurants, retail and insurance, and in what ways brands are reacting. They also take a look at what lies ahead.

    26 min
  • From marketer to CEO

    Cheryl Bachelder, one of Age Age's inaugural Women to Watch, discusses how she went from marketing to general management and the advice she has for leaders during the coronavirus pandemic.

    22 min
  • Nick Kokonas on how restaurants can make it through COVID-19

    The co-owner and co-founder of the Alinea Group and founder and CEO of reservations system Tock joins Marketer's Brief to discuss how he helped his own restaurants and others pivot from high-end dining to to-go operations to stay afloat during the pandemic, and what he sees in the industry's future.

    27 min
  • Coronavirus response ads begin
    An update on the latest marketing news surrounding the pandemic, including how coronavirus response ads from Guinness and Ford are being received. Ad Age's E.J. Schultz, Jessica Wohl and Adrianne Pasquarelli discuss that, plus a surprisingly optimistic ad spending forecast. We also take a look at how restaurants and retailers are handling the coronavirus crisis. Be sure to check out AdAge.com for our continuing coronavirus coverage.
    16 min
  • How marketers are handling COVID-19

    Ad Age is closely following the impact novel coronavirus is having on marketers. In the latest episode of the Marketer's Brief podcast, Ad Age's E.J. Schultz, Adrianne Pasquarelli and Jessica Wohl discuss some of their latest findings. Be sure to check out AdAge.com for our continuing coronavirus coverage.

    26 min
  • Anti-snob cocktail marketing

    Jason Sorley, brand Director for whiskey at Diageo, on how Seagram's 7 is reaching out to Middle America with marketing that takes on the pretentiousness surrounding cocktail culture.

    25 min

About Ad Age Marketer's Brief

From the publisher's feed

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.

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