Ad lawyer Jeff Greenbaum on why regulators could soon be tightening rules on "Made in the USA" marketing claims, plus what consumer protection authorities are monitoring during the deal-ridden back to school shopping season.

Buffalo Wild Wings Chief Marketing Officer Seth Freeman dishes on marketing such as tv spots and a football prenup, updated food and why he says watching games at the chain beats sitting in his man cave.

Although DraftKings offers its users the option to bet on soccer, basketball and NHL games, the NFL season is by far its biggest moneymaker. "This is our Black Friday," Tom Goedde, CMO at DraftKings says, adding that the company brought creative in house "to keep up with the speed of our sports content – whether that's the latest trade, injury or odds line changing."

Chief Marketing Officer Jay Livingston dishes on how Shake Shack reaches customers with little paid marketing, its plans for a new veggie product and its delivery partnership with Grubhub.

Vinoo Vijay, CMO of the tax prep giant, on what he is doing to get ready for tax season, why the brand is sitting out the Super Bowl and how it is leaning into personalized marketing.

Partners & Napier quizzed more than 1,100 U.S. adults about their eating habits. CJ Gaffney, the ad agency's director of planning, joins Marketer's Brief with a first discussion of some of the findings.

Adrian Parker, VP Marketing for Patron and Grey Goose, on the vodka's new marketing approach and why Patron is the Lady Gaga of tequila.

Victor Lee joins Marketer's Brief to discuss the evolution of its no B.S. message and taking the brand further beyond the bars that put it on the map.

Dan Sanborn spent 16 years at Diageo overseeing its entertainment marketing. Now he's at Wheelhouse Labs, whose holdings include Kimmelot, a content and development company launched last fall by Jimmy Kimmel. Dan talks about his new gig and gives his take on ways to get brands plugged into pop culture.

Pizza Hut Chief Brand Officer Marianne Radley dishes on the new use of the old red roof logo with a bit of a modern touch and other ways the 61-year-old chain is trying to reconnect with past diners and entice new ones.