Ad Age Marketer's Brief

Ad Age Marketer's Brief

By E.J. Schultz & Adrianne PasquarelliBusinessNewsMarketingBusiness News
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Ad Age Marketer's Brief episodes

  • Super Bowl ad update

    Ad Age's E.J. Schultz, Jeanine Poggi and Jessica Wohl discuss what's different heading into advertising's biggest day, such as big players sitting out the game, newcomers eager for the spotlight and whether humor is hitting the right note after 2020

    26 min
  • Celebrity booze brands

    Behind the rise of star-backed alcohol brands with . Larry Waks, a partner with Foley & Lardner LLP, who is known inside his law firm as the "attorney to the stars." We also talk about his involvement in the drive-in movie space and how the pandemic has lifted the once-forgotten category.

    26 min
  • How Little Caesars is taking on Big Pizza

    As one of the nation's biggest pizza chains, Little Caesars is far from small. Chief Marketing Officer Jeff Klein joins Marketer's Brief to discuss how the chain is taking on a fictional Big Pizza brand in a new campaign, its timely addition of delivery, its 2020 Super Bowl spot and more.

    25 min
  • From marketer to CEO

    In this encore episode, Cheryl Bachelder, one of Ad Age's inaugural Women to Watch, discusses how she went from marketing to general management and the advice she has for leaders during the pandemic.

    22 min
  • Heineken USA's innovation and ecommerce push

    Alison Payne, VP of marketing for Heineken USA who oversees the beer importer's Mexican brands, updates us on what the company is doing to boost its ecommerce presence as the pandemic continues to alter beer shopping behavior. We also talk about Heineken's aggressive innovation pipeline, which includes new seltzers, and why the marketer is taking a test and learn approach that involves rolling out new products first in select cities.

    26 min

About Ad Age Marketer's Brief

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.

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