Ad Age Marketer's Brief

Athletes Unlimited runs leagues in softball, volleyball and lacrosse that are upending traditional pro sports model with a player-first mentality that extends into marketing. CEO Jon Patricof joins the pod to explain the philosophy, which includes a heavy reliance on content marketing.

Ken Muench, the chief marketing officer of Yum Brands and chief strategy officer of Collider Lab, discusses marketing strategies that can improve business results and shares ideas from the new book he co-authored with former Yum Brands CEO Greg Creed.

Carvel Ice Cream Chief Marketing Officer and VP Nicolle DuBose discusses famous items including crunchies and Fudgie the Whale cakes, and what's next for the 87-year-old chain.

Head of Marketing Peggy Ang on connecting with gamers through showdowns with celebrities

Chief Marketing Officer Christina Smedley talks about the trading app's new ad campaign, financial influencers, and GameStop gains.

Kellogg Co. Chief Growth Officer Monica McGurk discusses how the company is working to reach consumers in new ways as the food industry undergoes massive change.

Jinal Shah of furniture rental brand Feather talks about a renewed focus on the share economy and sustainability amid the pandemic.

Campbell Snacks Chief Marketing Officer Janda Lukin shares insights behind a TikTok challenge for Goldfish featuring NBA players that garnered 9 billion views, and other ways the kid-focused cracker aims to reach older snackers including a limited-time flavor.

Kristin Connelly, Overwatch League VP and Head of Marketing, joins 'Marketer's Brief' podcast to talk about new digital tech advancements to combat the pandemic's negative effect on in-person competitions and the league's strategy for the future of live gaming events.

Mayra Rivera, USAA's CMO, talks about marketing messaging and the channels the insurer is using to expand.