Ad Age Marketer's Brief

The CEO of research company MotivBase offers a primer for brands on changing purchase behavior brought on by the pandemic.

Signet Jewelers' Jamie Singleton talks about digitizing the jewelry buying experience, new consumer connections and the future of Signet's mall-based stores.

Established brands such as Oscar Mayer are getting overhauls as Kraft Heinz looks to connect with today's consumers. Jess Vultaggio, head of strategy and development for the meal foundations and coffee unit at Kraft Heinz, joins Marketer's Brief to discuss some of the company's latest efforts.

CMO Deena Bahri talks about the brand's recent initiatives and the ways in which it is connecting with next-gen shoppers.

Craig Brommers, CMO of American Eagle, talks about a new digital clothing line and how social commerce is enticing Gen Z.

Andy England, CMO of liquor marketer Phillips Distilling, joins the pod to discuss a wave of innovation he is unleashing for brands including UV Vodka, Prairie Organic Spirits and Revel Stoke Whisky. Moves include using special packaging that turns colors under certain conditions and a new vodka brand specially made to be stored in the freezer. The former MillerCoors marketer also shares why Revel Stoke is taking an irreverent marketing approach that specifically targets males.

We take a look at how the newest Major League Soccer team, Charlotte FC, is building fan buzz and luring corporate sponsorships ahead of its debut next year. Joining us is the club's president, Nick Kelly, who joined the franchise after overseeing sponsorships for Anheuser-Busch.

Food marketer McCormick hops on social media trends and produces content quickly thanks in large part to the team led by Alia Kemet, VP of creative and digital marketing. She shares details on a new product launch and how the marketer is saving millions by doing more work in-house.

Behind the city of Chicago's moves to spread awareness about vaccine marketing to Black and Brown audiences, including using outreach to barbershops and faith communities. Joining the pod to discuss are Michael Fassnacht, the city's chief marketing officer who formerly ran FCB Chicago, and Michelle Flowers Welch, chairman/CEO of Chicago-based agency, Flowers Communication Group.

CMO Janice Tennant talks about how the footwear brand is marketing with diversity in mind to make the outdoors more welcoming to women and minorities.