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Barbara McHugh, MLB's senior vice president of marketing, joins the pod to update us on how the league is approaching the new season, including its Twitch-filled outreach to young fans.
Volta Charging, which operates EV charging stations, is building an ad network by pitching brands to run messaging on the 55-inch digital displays on the stations. Chief strategy officer Drew Lipsher joins the pod to talk about why he thinks the company's network is a lot different than gas station advertising.
American Express Travel's Audrey Hendley talks about new travel trends and what's on the road to recovery.
Chris Paquette of DeepIntent, a health care advertising technology company, talks about how brands can build trust with consumers.
Wendy's Chief Marketing Officer Carl Loredo shares how the NCAA sponsor and new No. 2 U.S. burger chain is preparing for March Madness and discusses other plans, from gaming to chicken sandwiches.
CMO Aron North joins the 'Marketer's Brief' podcast to talk about embracing fear and just how much brand owner Ryan Reynolds is part of the creative process.
Daniel Reilly, VP of brand and product management, talks about building Staples' brands, changes in demand for office supplies and what's ahead.
Jimmy John's, known for its "Freaky Fast" delivery, is telling more of a brand story. Chief Marketing Officer Darin Dugan joins Marketer's Brief to discuss the brand's first Super Bowl campaign and how product introductions are spicing up the menu.
The Knot's Kristen Maxwell Cooper talks about Zoom ceremonies, a customer hotline and what trends will last.
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