Adam Alter is a Professor of Marketing at New York University’s Stern School of Business with an affiliated appointment in the NYU’s Psychology Department. Adam is the New York Times bestselling author of two books: Irresistible (March, 2017), which considers why so many people today are addicted to so many behaviors, from incessant smart phone and internet use to video game playing and online shopping, and Drunk Tank Pink (2013), which investigates how hidden forces in the world around us shape our thoughts, feelings, and behaviors. His latest book, Anatomy of Breakthrough, explores how people get stuck in life and ways to free themselves to thrive. Adam has also written for places like the New York Times, New Yorker, Washington Post, and The Atlantic.

Some of the topics we explore in this episode include:
- Adam’s background and how it led to his research interests
- How vulnerability creates shared bonds 
- The different types of “stuckness” and their ubiquitous nature
- The heart, head, and habit levels of getting unstuck
- The concept of “lifequakes” 
- Stuckness in our professional lives
- The value in holding things lightly and making space for silence 
- And the trap of “more is better”

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Adam’s website: https://adamalterauthor.com/

Anatomy of a Breakthrough: https://a.co/d/0e0yJYXt

Irresistible: https://a.co/d/07Yf02Q6

Drunk Tank Pink: https://a.co/d/05zQPeok

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