In this episode, Danny Leibrandt is joined by Adam Holt, B.C.E.—a 25+ year pest control veteran, board-certified entomologist, and founder of Name.Dat.Bug. Not only has Adam worked at industry giants like Terminix, but he’s also amassed over 500,000 TikTok followers and 12 million+ likes through what he calls “gross-out” viral content.

In this interview, Adam breaks down:

- His Path to Half a Million Followers: How he went from 0 to 500K on TikTok (and the exact strategies he used)

- Why “Gross-Out” Content Works: Spiders, bed bugs, roaches—why scary/strange footage skyrockets engagement

- 3 Posts a Day Rule: Why frequent posting is crucial for beating the TikTok algorithm

- Hashtags & Viral Music: How he uses trending hashtags and sounds to hit the For You page

- Practical Filming Tips: Simple gear recommendations, voiceovers, and easy editing so you can create pro-level videos on your phone

- Repurposing Content: Turn one TikTok into Instagram, Facebook Reels, and LinkedIn posts to maximize reach

If you’ve been stuck thinking, “My pest control company is too boring for social media,” this episode is your blueprint to explode your brand presence on TikTok and beyond!

Adam Holt, Founder of NameDatBug Consulting:

TikTok: https://www.tiktok.com/@namedatbug 

LinkedIn: https://www.linkedin.com/in/jadamholtbce/

Instagram: https://www.instagram.com/namedatbug/

NameDatBug: https://namedatbug.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends 

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends 

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

Podcast Chapters:

00:00 Introduction to Adam Holt

05:47 Going Viral: The Secrets Behind Success

10:54 Understanding Gross Out Content

15:10 The Importance of Hooks in Videos

19:03 Practical Advice for Pest Control Owners

24:12 The Rise of TikTok as a Search Engine

30:39 Creating Engaging Video Content

36:56 Generating Content Ideas for Pest Control

40:46 Leveraging Viral Trends in Pest Control

#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #tiktok #adamholt #namedatbug