The Growth Hub Podcast

Adam Rogers - Content Marketer at Shopify - How To Scale Up Content Marketing


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Adam Rogers is a Content Marketer at Shopify and in this episode he talks to us about how SaaS marketing teams can scale up content marketing.
Before working at Shopify, Adam was a content marketing team of one at Kayako where he was competing with the likes of Intercom, Zendesk, and Helpscout, and Adam shares his stories and advice of how you can build an efficient and effective content marketing unit that will let you take on your competition. In addition, Adam talks about:
- Understanding the why behind your content
- Why you should focus on longer form evergreen content
- How you can be savvy with resources to scale up production of this time consuming content
- Tips on ensuring quality when scaling
- Why and how to work with agency and freelance partners
- How to manage your content marketing operations
Links
Shopify Blog >> https://www.shopify.com/blog
Kayako Blog >> https://www.kayako.com/blog
Badass: Making Users Awesome by Kathy Sierra >> https://www.goodreads.com/book/show/24737268-badass
---
Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Edward on Twitter >> twitter.com/NordicEdward
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