Tracing an arc from the earliest humans to our digitized, synthesized present and future - Adam Rogers shows the expansive human quest for the understanding, creation and use of color. We meet our ancestors mashing charcoal in caves, Silk Road merchants competing for the best ceramics, and textile artists cracking the centuries-old mystery of how colors mix, before shooting to the modern era for high-stakes corporate espionage and the digital revolution that’s rewriting the rules of color forever. 

This journey has required millennia of remarkable innovation and a fascinating exchange of ideas between science and craft that’s allowed for the most luminous manifestations of our built and adorned world.

Adam Rogers is the author of Full Spectrum: How the Science of Color Made Us Modern and Proof: The Science of Booze. He is a deputy editor at Wired, and was a Knight Science Journalism fellow at MIT and a writer covering science and technology for Newsweek.

Adam Rogers: Full Spectrum: The Science of Color and Modern Human Perception

Explore hundreds of lectures by scientists, historians, artists, entrepreneurs, and more through The Long Now Foundation's award-winning lecture series, curated and hosted by Long Now co-founder Stewart Brand (creator of the Whole Earth Catalog). Recorded live in San Francisco each month since 02003, past speakers include Brian Eno, Neil Gaiman, Sylvia Earle, Daniel Kahneman, Jennifer Pahlka, Steven Johnson, and many more. Watch video of these talks and learn more about our projects at Longnow.org. The Long Now Foundation is a non-profit dedicated to fostering long-term thinking and responsibility.

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The Bureau of Linguistical Reality is a participatory artwork facilitated by artist Alicia Escott and Heidi Quante which collaborates with the public to create new words for feelings and experiences for which no words yet exist. Recognizing the climate crisis is causing new feelings and experiences that have yet to be named, the project was created with a deep focus on these and other Anthropocenic phenomena. The Bureau views the words created in this process as also serving as points of connectivity: advancing understanding, dialogue, and conversations about the greater concepts these words seek to codify.

This talk was an intimate sharing of The Bureau's findings from their decade long social art practice as well as a Word Making Field Session where Escott and Quante collaborated with participants to collectively coin a term together.

Participants were encouraged to consider in advance their personal unnamed experience(s) of our changing world as well as their unique feelings for which they wish there was a word and to bring the diversity of their linguistic backgrounds to this conversation as the Bureau creates neologisms in all languages.

Alicia Escott, Heidi Quante: The Bureau of Linguistical Reality Performance Lecture

Alternative visions for social change rooted in the frameworks of capitalism and colonialism only reproduce contemporary structures of power. How can indigenous perspectives and knowledge inform the structural transformation necessary to improve the health of the natural world and of human communities? 
Dr. Cordero will discuss how indigenous epistemologies challenge the ideas and practices related to capitalism and colonialism and how the enhancement of indigeneity and sovereignty are critical to the maintenance of indigenous epistemologies. Insights drawn from the discourses on decolonization, settler colonialism, and epistemicide will be revealed throughout the presentation. Last, Dr. Cordero will share how indigenous perspectives and knowledge inspire work of the Association of Ramaytush Ohlone.

Jonathan Cordero: Indigenous Sovereign Futures

Economic policy can seem abstract and distant, but it manifests the physical world – affecting us all. Our economic stories shape our systems, and they in turn shape us. What myths continue to constrain us, and how might new stories emerge to scaffold the future? This talk will explore concepts we often take as gospel: profits, competition, economic value, efficiency, and others -- and asks how we might reshape them to better serve planetary flourishing –today, and well into the future.

Denise Hearn: Embodied Economies: How our Economic Stories Shape the World

Big trees, old trees, and especially big old trees have always been objects of reverence. From Athena’s sacred olive on the Acropolis to the unmistakable ginkgo leaf prevalent in Japanese art and fashion during the Edo period, our profound admiration for slow plants spans time and place as well as cultures and religions. At the same time, the utilization and indeed the desecration of ancient trees is a common feature of history. In the modern period, the American West, more than any other region, witnessed contradictory efforts to destroy and protect ancient conifers. Historian Jared Farmer reflects on our long-term relationships with long-lived trees, and considers the future of oldness on a rapidly changing planet.

Jared Farmer: Chronodiversity: Thinking about Time with Trees

As authoritarianism continues to rise around the world, the stories we tell ourselves about our collective history become a battleground for competing visions of the future. Drawing extensively from Russian history in the 20th century, Rumsey offers a framework to discuss our current social and political tensions and how our increasing polarization could shape our future.

Adam Rogers: Full Spectrum: The Science of Color and Modern Human Perception

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