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What do you do when your business is on the brink—and you’re out of options? If you’re Marcus Sheridan, you lean all the way into your buyer, start answering the tough questions no one else will touch, and transform your company into a national brand. 

Marcus is the author of They Ask, You Answer and Endless Customers, a globally recognized speaker, and a partner in multiple companies. But his journey began in the trenches—saving a struggling pool company in the wake of the 2008 crash by becoming radically transparent and customer-obsessed. 

In this no-fluff interview, Marcus shares exactly how home service contractors can grow faster, gain trust, and dominate their market using content, video, and AI. Whether you're a one-truck operation or a $100M business, these insights will help you level up—fast. 

🚀 What You’ll Learn in This Episode: 
• How Marcus saved his pool business from bankruptcy with content 
• Why most contractors still don’t talk pricing—and how it’s costing them 
• What the “Big 5” questions are—and why you must answer them 
• The easiest way to start creating high-impact content TODAY 
• Why “communion, not charisma” is the key to winning over homeowners 
• How to use video and AI tools to scale trust and authority 
• The mindset shift that separates great contractors from good ones 
• Why training your team to think like buyers changes everything 
• How to make complex services simple—and close more work