In this Checkout episode, we sit down with Roger Lee, Head of Digital Marketing at Brand Collective, to uncover the tools and tactics behind his success managing 17 brands, including Reebok and Hush Puppies. Roger shares his excitement about the ongoing rebrand of Shoes & Sox, reveals why Shopify is essential to his workflow, and talks about how the book Catch of the Decade has inspired his approach to risk-taking and growth. He also discusses how time management is one of his biggest challenges and how Impact.com is helping his team streamline their affiliate programs to save time and drive results.

Check out our full-length interview with Roger Lee here:

Main episode links

This episode was brought to you by…  

Impact.com

About your guest:

Roger Lee has spent two decades in digital marketing, helping retailers drive additional online sales through paid marketing channels. Roger currently heads up the performance marketing team at Brand Collective, managing the paid search, paid social, affiliate and programmatic advertising for 17 brands including Reebok, Superdry and Shoes & Sox. From Commission Junction in the UK and GrowthOps in Australia, Roger has a deep history in affiliate marketing and is a long time partner of Impact.com. 

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we sit down with Suzie Young, Head of Digital at Metagenics ANZ. Metagenics is the powerhouse behind Inner Inner Health Plus, Ethical Nutrients and Endura, as well as a practitioner-only range trusted by health professionals across the country. Suzie takes us inside the ambitious six-month transformation that replatformed both their B2B and DTC channels to Shopify Plus, introduced loyalty and subscriptions via Yotpo, and future-proofed their tech stack—all while navigating the complexities of a global business. With leadership roots in companies alongside talent from Amazon and Johnson & Johnson, Suzie shares how she empowered her team, avoided custom chaos, and balanced the needs of practitioners, patients and consumers.

This episode was brought to you by: 

Shopify Plus

Klaviyo

About your guest: 

Suzie Young is a results-driven Marketing and Digital Leader with deep expertise across ecommerce, CRM, CX and digital transformation. As Head of Digital at Metagenics ANZ—home to Inner Health Plus, Ethical Nutrients and Endura—she recently led a full B2B and DTC replatform to Shopify Plus in just six months, launching subscriptions, loyalty and a new tech stack. Suzie is passionate about agile leadership, building high-performing teams, and creating digital experiences that deliver long-term customer value.

About your host: 

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, we sit down with Adam Furness, Managing Director of Impact.com APAC, to dive into the tech, brands, and strategies driving his success. Adam shares his love for July Luggage, reveals how Gong’s AI powered platform helps him manage his team at Impact.com, and discusses his daily dose of business news from the Fear and Greed podcast. He also opens up about the challenges of balancing tasks and relationships as a leader, offering practical tips on how to nurture both for long-term growth.

Check out our full-length interview with Adam Furness here:

Main episode links

This episode was brought to you by…  

Impact.com

About your guest:

Adam Furness is the Managing Director of Impact.com APAC, where he is transforming how brands leverage partnerships to drive growth and engagement. With over two decades of experience in digital and media technology, Adam has helped global brands such as Uber, Airbnb, and Ticketmaster unlock the full potential of partnership automation. Under his leadership, Impact.com has become the leading platform for managing all types of partnerships, from influencers and affiliate marketing to B2B collaborations and content commerce. 

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we sit down with Ryf Quail, Managing Director of Comexposium and the man behind NRF: Retail's Big Show Asia Pacific, the region’s largest retail event. Ryf shares the mindblowing innovations across the APAC from 8-minute deliveries in India to how marketplaces like Shopee and Tokopedia are dominating cross-border eCommerce. We also explore how Kmart and Anko are successfully scaling into APAC and why Aussie retailers need to look beyond the US and UK for growth. Plus, Ryf takes us inside some of the biggest boardrooms in retail—including a meeting with the CEO of JD.com.

If you’re as fired up about the future of retail as we are, we’ve got some exciting news. We’re heading to NRF Retail’s Big Show Singapore this June, and we’re taking a small group of Aussie eCommerce leaders with us! Register your interest now at addtocart.com.au.

This episode was brought to you by: 

Shopify Plus

Klaviyo

About your guest:

Responsible for the successful launch of Asia Pacific’s biggest retail trade show, NRF: Retail’s Big Show Asia Pacific, Ryf Quail has worked both in the industry and on the industry. Prior to NRF APAC, Ryf stamped iMedia Online Retail Summit Australia as the most loved eCommerce on the calendar delivering an NPS of 87 with a financial performance to match. He also ran iMedia Summits of various flavours across the region. Prior to that he has run digital and media agencies across ANZ, lead digital marketing and CRM across APAC for Deloitte, as well as playing leading roles in Nike Australia’s first eCommerce trial and the launch of Internet Banking for ANZ across Australia and New Zealand. He holds an MBA with the University of Otago and loves Ducati motorcycles!

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.

How do the founders of Sodii stay ahead in the hyper competitive hydration market? In this Checkout episode, Jason Thomas and Cale McPherson talk about personal health hacks like homemade saunas and ice baths, why they draw inspiration from disruptor brands like Chief and HOKA and how they're balancing Sodii’s rapid growth with personal milestones like fatherhood. They also chat about their top book recommendations (Simon Sinek’s ‘Start with Why’ and ‘Seth Godin’s ‘The Practice’) and explain why authenticity and focus are key to thriving in business and life. 

Check out our full-length interview with Jason and Cale here:

Main episode links

This episode was brought to you by…  

Deliver In Person

Klaviyo

About your guests:

Cale McPherson and Jason Thomas, Co-Founders of Sodii, shared a mutual vision for a better electrolyte product that wasn’t available in Australia. Their combined passion for health, wellness, and innovation led them to experiment with hydration products to fill this gap. Frustrated by the lack of quality options in the market, they developed Sodii, which has since become Australia’s highest-rated electrolyte product. Teaming up with health experts and practitioners, Sodii is creating game-changing products that are reshaping how Aussies think about salt and hydration.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we explore group payments and social commerce with Cam Richardson founder of PaySquad. Cam reveals how retailers like Baby Village and Rugby Bricks are using PaySquad to turn one sale into ten customers, unlocking a powerful new channel for customer acquisition. With an average order value of over $850 and a 95% completion rate on group purchases, PaySquad is proving that the future of ecommerce isn’t just selling to individuals—it’s selling to squads. Cam also shares why younger gens are ditching credit cards, how retailers are leveraging group buying to boost AOV and the creative ways merchants are rethinking checkout. 

This episode was brought to you by: 

Shopify Plus

Klaviyo

About your guest:

Cam Richardson is a faith-driven entrepreneur on a mission to change the way we pay. Founder & CEO of Paysquad, Cam is pioneering a “buy now, pay together” solution that makes group purchases seamless, eliminating awkward IOUs and making big-ticket buys, gifts and experiences more accessible.With a background spanning entrepreneurship, retail and business strategy, Cam thrives at the intersection of innovation and impact. A proud Kiwi-American, Cam blends his New Zealand grit with boundless U.S. optimism, embodying an unstoppable drive to challenge the status quo.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, we chat with Hakan “Hawk” Steele, Partnership & Sales Manager at Starshipit, to learn about the tech, brands, and tools that keep him at the forefront of delivery automation. Hawk shares his admiration for Patagonia’s environmental dedication, explains how Starshipit’s internal AI chatbot keeps operations seamless, and discusses his go-to book, The 5 Levels of Leadership by John C. Maxwell. He also reflects on managing time in a constantly evolving industry and how he stays focused on what truly moves the needle.

This episode was brought to you by…  

Deliver In Person

About your guests:

Hakan (Hawk) Steele is Starshipit's Sales & Partnership Manager and has over 11 years of experience in logistics, working with hundreds of retail businesses including Showpo, Meshki, Lorna Jane and Billabong, to streamline their shipping and fulfilment operations as they scale. As a founder of a small business himself, Hawk understands many of the challenges SMEs face today. With a proven track record in both operational excellence and strategic development, he thrives on delivering innovative solutions that propel business success.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we sit down with Anna Samkova, founder of Albany Advisory and former Group General Manager at Brand Collective, where she led customer strategy for brands like Clarks, Hush Puppies, and Shoes & Sox, helping drive double-digit growth in customer retention. Anna dives into the biggest mistakes retailers make when it comes to customer ownership, data and loyalty and why simply collecting data or running a points-based loyalty program isn’t enough. She reveals why most retailers can’t answer basic questions about their customers, how poor data strategy is costing businesses millions, and why real loyalty is earned—not bought.

This episode was brought to you by: 

Shopify 

Klaviyo

About your guest:

With over 15 years in retail leadership, Anna Samkova helps brands turn customer engagement into long-term profitability. Founder of Albany Advisory and former Group General Manager at Brand Collective, she has led customer strategy for some of Australia’s biggest retail brands. Using her C.L.I.E.N.T. Growth Framework, Anna has helped major retailers increase repeat purchases by 20%, boost CRM-driven revenue and transform omnichannel experiences. A champion of data-driven decision-making, she ensures brands aren’t just collecting customer insights—they’re using them to scale effectively.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, we sit down with Darren Kawalsky, Chief Commercial Officer at Deliver in Person, to dive into the brands, tech, and insights that help him lead in last-mile delivery. Darren reveals his admiration for Amazon’s relentless innovation, why his iPhone is his all-in-one tool for work and life, and explains how The Contrarians podcast keeps him informed with fresh industry insights. He also opens up about the challenge of staying ahead in a fast-paced industry, sharing strategies to balance new information with effective action.

This episode was brought to you by:

Deliver In Person

About your guest:

Darren Kawalsky has over 25 years of experience spanning startups, scaleups,  through to multi-billion-dollar global corporations. As a 3x Founder, Corporate Executive, & Advisor, he has a unique 360 degree perspective, with deep expertise across Retail, eCommerce (B2C & B2B), FMCG, Consulting, Logistics, Technology & AI. During his career, he’s worked closely with some of the largest, high-profile, elusive & fastest growing brands like Amazon, eBay, LVMH Group, JD.com, Samsonite, Kogan, IKEA & many more.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we dive into the high-performance world of Speedmaster with CEO Jason Kencevski. From its humble beginnings as a family-run business in Sydney to a powerhouse shipping to over 200 countries, Speedmaster has mastered automation, marketplaces, and omnichannel retail. Jason reveals how they seamlessly integrate with marketplaces like eBay, AutoZone and Amazon, while running a fully automated warehouse that processes over five million orders a year. He also explains why bricks-and-mortar still has a place, and how setting and forgetting the right systems can make or break an e-commerce brand

This episode was brought to you by: 

Shopify 

Klaviyo

About your guest:

Jason is a visionary entrepreneur and second-generation innovator, known for transforming Speedmaster into a global leader in the aftermarket automotive industry. Starting his career as a promising soccer player, Jason faced adversity when injuries cut his playing career short, but this challenge fueled his entrepreneurial spirit. He revolutionised Speedmaster by expanding its online presence and establishing a reputation for operational excellence, earning recognition across industries. With a focus on innovation and a commitment to his core values, Jason is working to ensure Speedmaster evolves into a legacy brand recognised for quality and pioneering achievements.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.