In this episode of Add To Cart, we meet Viv Conway, the co-founder of Girls Get Off — the sex toy come wellness brand turning taboos into TikToks and DMs into product roadmaps. With a background in social media growth from Ace The Gram and multiple business exits under her belt, Viv has built a brand that thrives where most get shut down. Blocked by Meta, banned by banks, and still racking up millions of views and thousands of orders, she shares how content, community and a killer sense of humour are fueling Girls Get Off’s rise. This episode is a real masterclass in turning community, content and creativity into conversion.

This episode was brought to you by: 

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Klaviyo

About your guest: 

Viv Conway is on a mission to normalise female pleasure and create a positive, empowering space for women. A social media whiz turned taboo-busting entrepreneur, Viv and her business partner Jo Cummins, have built and sold multiple businesses, including Vivid Sportswear and Ace The Gram, helping brands scale their presence on Instagram. The two teamed up during lockdown in 2020 and launched Girls Get Off, a sexual wellness brand helping women feel good (literally) and laugh while they’re at it. Focused on breaking taboos and fostering community-driven brands, Viv and Jo continue to drive meaningful conversations and innovation.

About your host: 

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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In this Checkout episode, YC from Nespresso Australia reveals the personal tools, brands, and philosophies that fuel her success. She talks about her love for Carol Dweck’s Mindset, the challenges of navigating Google’s algorithm changes, and how GA4 has become a necessary ally in her data-driven decisions. YC also shares her admiration for Mecca, Go-To Skincare, and IKEA’s cutting-edge personalisation strategies, proving that inspiration often comes from outside your industry. With candid insights into leading a global ecommerce team and delivering exceptional coffee experiences, YC’s story offers a shot of inspiration for anyone looking to blend creativity with commerce.

Check out our full-length interview with YC Eu here:

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Shopify Plus

About your guest: 

YC Eu is the Head of eBusiness at Nespresso Oceania and Inside Retail’s Top 50 people in eCommerce 2024. She drives the strategic direction for all owned digital touchpoints across Nespresso & Nespresso Professional in Australia and New Zealand. With over 20+ years in the retail space, she is passionate about leading her high performing team and delivering best in class user experience by being customer obsessed and making data driven decisions.

About your host: 

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on

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In this episode of Add To Cart, we go behind the scenes of one of Australia’s most iconic fashion brands, BlackMilk Clothing, with CEO Jackie Kruger. Known for its cult following of ‘Sharkies’ and famous collaborations with global brands like Netflix and Final Fantasy, BlackMilk has built a community as passionate as they are loyal. Jackie shares how she navigated the brand’s toughest year yet — facing the sudden passing of founder James Lillis, shifting to a new go-to-market strategy, and leading a high-stakes replatform to Shopify. Along the way, she reveals the power of community, the challenge of change, and how BlackMilk is laying the foundation for its next era.

This episode was brought to you by: 

Shopify Plus

Klaviyo

About your guest:

CEO of BlackMilk Clothing, Jackie Kruger is an experienced executive, passionate about creating places that people love to be. Whether that’s within the BlackMilk team, online, or in the broader community, she works across the business to drive growth and high performance. WIth strong global experience in the fashion, retail, and technology sectors, Jackie is highly commercial with a broad remit and solid strategic capability across People, IT, Ecommerce, and Distribution. She holds a Bachelor of Business Communication from the University of Queensland, a Master’s in Human Resource Management from London Metropolitan University and is a Member of the Australian Institute of Company Directors.

About your host: 

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email

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Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

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Join the Community

In this Checkout episode, Kelly Walker and Julie Benhammo of KLIPSTA share the brands they admire, the tech they swear by, and their biggest online shopping fails. Kelly opens up about her midnight Instagram shopping fail, while Julie confesses to accidentally ordering 250 Sharpies instead of one. They shout out the brands doing eCommerce right—July, Who is Elijah and Bed Threads—and reveal the game-changing tools behind KLIPSTA, including Shopify for tracking and ProfitPeak for maximising profitability. Plus, they get candid about the reality of juggling a fast-growing business with kids.

Check out our full-length interview with Kelly and Julie here:

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This episode was brought to you by: 

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Klaviyo

About your guests:

Paris born Julie Benhammo worked in NYC for over 15 years where she led business development and wholesale strategy for brands like Versace and Diane von Furstenberg. After moving to Sydney, she became the General Manager of KLIPSTA, bringing over 15 years of global fashion and luxury expertise to the fast-growing accessories brand. Laser focused on scaling KLIPSTA globally, driving growth, partnerships, and expansion into 12 countries, she is passionate about connecting products with the right markets. She does all this while wrangling two little ones and occasionally enduring The Wiggles on repeat.

Kelly Walker is the founder and CEO of KLIPSTA, a solutions focused accessories brand. Starting the business in 2020 she has grown it to a multi-million dollar company with stockists in 12 countries. She is absolutely obsessed with solving everyday problems and making life easier. Kelly arrived from the UK as a 14 year old, obtained a degree in psychology and worked in IT and recruitment before taking time off to have her 3 kids. Now wrangling a global business and 3 teenagers, Kelly is passionate about product development and showing other women that it’s never too late to start a business you love.

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We sat down with Belinda Paul, founder of RCYCL—a purpose-led brand helping retailers like THE ICONIC and Myer turn customer wardrobe clean-outs into revenue-positive sustainability initiatives. Belinda shares how a life-changing experience during the 2019–2020 bushfires inspired her to channel her years of retail experience into solving the growing problem of fashion waste. From full-scale retail activations  to a bold, QR-code powered ecommerce rollout, RCYCL is changing the way customers recycle, donate and eventually, repair their clothes right from the shopping cart. With insights into circular fashion, commercial sustainability and customer behaviour, this episode is packed with ideas for brand leaders ready to turn intent into impact.

This episode was brought to you by: 

Shopify Plus

Klaviyo

About your guest: 

Belinda is a passionate and creative brand, product and marketing professional with a track record of building trusted relationships across national and international stakeholders. Having successfully developed and launched products into major Australian retail marketplaces, she brings a unique blend of strategic thinking and hands-on execution to building branding strategies. With a strong focus on sustainability, Belinda is committed to driving long-term environmental impact through smarter product design, minimal waste practices and circular economy thinking. Turning ideas into shelf-ready products—Belinda leads everything from product development and branding, through to campaign execution and commercial rollout.

About your host: 

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please co

SMS us to request a guest!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

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Join the Community

In this Checkout episode, we sit down with Roger Lee, Head of Digital Marketing at Brand Collective, to uncover the tools and tactics behind his success managing 17 brands, including Reebok and Hush Puppies. Roger shares his excitement about the ongoing rebrand of Shoes & Sox, reveals why Shopify is essential to his workflow, and talks about how the book Catch of the Decade has inspired his approach to risk-taking and growth. He also discusses how time management is one of his biggest challenges and how Impact.com is helping his team streamline their affiliate programs to save time and drive results.

Check out our full-length interview with Roger Lee here:

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This episode was brought to you by…  

Impact.com

About your guest:

Roger Lee has spent two decades in digital marketing, helping retailers drive additional online sales through paid marketing channels. Roger currently heads up the performance marketing team at Brand Collective, managing the paid search, paid social, affiliate and programmatic advertising for 17 brands including Reebok, Superdry and Shoes & Sox. From Commission Junction in the UK and GrowthOps in Australia, Roger has a deep history in affiliate marketing and is a long time partner of Impact.com. 

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via

SMS us to request a guest!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
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Join the Community

In this episode of Add To Cart, we sit down with Suzie Young, Head of Digital at Metagenics ANZ. Metagenics is the powerhouse behind Inner Inner Health Plus, Ethical Nutrients and Endura, as well as a practitioner-only range trusted by health professionals across the country. Suzie takes us inside the ambitious six-month transformation that replatformed both their B2B and DTC channels to Shopify Plus, introduced loyalty and subscriptions via Yotpo, and future-proofed their tech stack—all while navigating the complexities of a global business. With leadership roots in companies alongside talent from Amazon and Johnson & Johnson, Suzie shares how she empowered her team, avoided custom chaos, and balanced the needs of practitioners, patients and consumers.

This episode was brought to you by: 

Shopify Plus

Klaviyo

About your guest: 

Suzie Young is a results-driven Marketing and Digital Leader with deep expertise across ecommerce, CRM, CX and digital transformation. As Head of Digital at Metagenics ANZ—home to Inner Health Plus, Ethical Nutrients and Endura—she recently led a full B2B and DTC replatform to Shopify Plus in just six months, launching subscriptions, loyalty and a new tech stack. Suzie is passionate about agile leadership, building high-performing teams, and creating digital experiences that deliver long-term customer value.

About your host: 

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn,

SMS us to request a guest!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
Contact Add To Cart
Join the Community

In this Checkout episode, we sit down with Adam Furness, Managing Director of Impact.com APAC, to dive into the tech, brands, and strategies driving his success. Adam shares his love for July Luggage, reveals how Gong’s AI powered platform helps him manage his team at Impact.com, and discusses his daily dose of business news from the Fear and Greed podcast. He also opens up about the challenges of balancing tasks and relationships as a leader, offering practical tips on how to nurture both for long-term growth.

Check out our full-length interview with Adam Furness here:

Main episode links

This episode was brought to you by…  

Impact.com

About your guest:

Adam Furness is the Managing Director of Impact.com APAC, where he is transforming how brands leverage partnerships to drive growth and engagement. With over two decades of experience in digital and media technology, Adam has helped global brands such as Uber, Airbnb, and Ticketmaster unlock the full potential of partnership automation. Under his leadership, Impact.com has become the leading platform for managing all types of partnerships, from influencers and affiliate marketing to B2B collaborations and content commerce. 

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joinin

SMS us to request a guest!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
Contact Add To Cart
Join the Community

In this episode of Add To Cart, we sit down with Ryf Quail, Managing Director of Comexposium and the man behind NRF: Retail's Big Show Asia Pacific, the region’s largest retail event. Ryf shares the mindblowing innovations across the APAC from 8-minute deliveries in India to how marketplaces like Shopee and Tokopedia are dominating cross-border eCommerce. We also explore how Kmart and Anko are successfully scaling into APAC and why Aussie retailers need to look beyond the US and UK for growth. Plus, Ryf takes us inside some of the biggest boardrooms in retail—including a meeting with the CEO of JD.com.

If you’re as fired up about the future of retail as we are, we’ve got some exciting news. We’re heading to NRF Retail’s Big Show Singapore this June, and we’re taking a small group of Aussie eCommerce leaders with us! Register your interest now at addtocart.com.au.

This episode was brought to you by: 

Shopify Plus

Klaviyo

About your guest:

Responsible for the successful launch of Asia Pacific’s biggest retail trade show, NRF: Retail’s Big Show Asia Pacific, Ryf Quail has worked both in the industry and on the industry. Prior to NRF APAC, Ryf stamped iMedia Online Retail Summit Australia as the most loved eCommerce on the calendar delivering an NPS of 87 with a financial performance to match. He also ran iMedia Summits of various flavours across the region. Prior to that he has run digital and media agencies across ANZ, lead digital marketing and CRM across APAC for Deloitte, as well as playing leading roles in Nike Australia’s first eCommerce trial and the launch of Internet Banking for ANZ across Australia and New Zealand. He holds an MBA with the University of Otago and loves Ducati motorcycles!

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via

SMS us to request a guest!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
Contact Add To Cart
Join the Community

How do the founders of Sodii stay ahead in the hyper competitive hydration market? In this Checkout episode, Jason Thomas and Cale McPherson talk about personal health hacks like homemade saunas and ice baths, why they draw inspiration from disruptor brands like Chief and HOKA and how they're balancing Sodii’s rapid growth with personal milestones like fatherhood. They also chat about their top book recommendations (Simon Sinek’s ‘Start with Why’ and ‘Seth Godin’s ‘The Practice’) and explain why authenticity and focus are key to thriving in business and life. 

Check out our full-length interview with Jason and Cale here:

Main episode links

This episode was brought to you by…  

Deliver In Person

Klaviyo

About your guests:

Cale McPherson and Jason Thomas, Co-Founders of Sodii, shared a mutual vision for a better electrolyte product that wasn’t available in Australia. Their combined passion for health, wellness, and innovation led them to experiment with hydration products to fill this gap. Frustrated by the lack of quality options in the market, they developed Sodii, which has since become Australia’s highest-rated electrolyte product. Teaming up with health experts and practitioners, Sodii is creating game-changing products that are reshaping how Aussies think about salt and hydration.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

P

SMS us to request a guest!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
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Join the Community