AdExchanger

Frost Prioleau is a long-time digital ad entrepreneur, having founded and sold two companies over the span of 13 years. The first was Personifi, a behavioral ad targeter acquired by Collective Media in 2008. The second is Simpli.fi, a programmatic platform for local advertisers.

This week on the podcast, Frost describes his experience trying to crack the market for localized programmatic advertising.

Google’s top digital marketer, Bob Arnold, is our guest in the podcast studio this week. Many listeners will remember Bob’s early advocacy of programmatic drawn from his time at P&G and Kellogg.

In this episode, Pivotal Research senior analyst Brian Wieser talks about the analyst life and his views on an assortment of companies. He drills down on Facebook, where his analysis often deviates from that of his peers.

Sean Muller had very little knowledge of television when he launched iSpot.tv six years ago. iSpot.tv’s first product was a competitive intelligence product, a data asset it licensed for $1,500 a month. Today, it offers an analytics suite that can link TV ad data to specific marketer outcomes, such as a website visit or purchase or to the marketing stack.

Kavata Mbondo presided over Time Inc.’s ad business during a period of dramatic upheaval for traditional media companies. When she started there, the iPhone didn’t exist, Facebook was a young scrapper and programmatic wasn’t quite a thing.

Mbondo recently left Time Inc. for a new venture: helping Getty Images launch a consumer-facing media business called FOTO. In this episode, she reflects on her years in digital media and describes the new publishing venture.

On the podcast this week, New York Interactive Ad Exchange (NYIAX) founder and President Carolina Abenante talks about her career as a deal-maker and her current project: making blockchain work for the marketer.

In this week's podcast, Gartner Research VP Martin Kihn picks apart the assumptions underlying the latest Facebook backlash: namely, that the data scraped by Cambridge Analytica had a material impact on the election outcome.

In this episode, Jeremy Fain talks about how deep learning can automate algorithm building. He discusses how Cognitiv’s focus on big data and deep learning – and departure from more common artificial intelligence disciplines like natural language processing and computer vision – let it carve out a niche.

In this episode, programmatic consultant Matt Prohaska describes some common misconceptions about in-housing and how brands are evolving their partner models.

4C Insights might be the largest of the small handful of companies certified to buy media across all the social platforms. All the big agency groups, along with many independents, use its technology. On the AdExchanger Talks podcast this week, CEO Lance Neuhauser attributes the company's rapid growth to its data science capabilities.