AdExchanger

In the wake of several big acquisitions, Salesforce Marketing Cloud has surpassed $1 billion in annual revenue. In this week's episode we talk with its chief strategy officer, Jon Suarez-Davis, who joined the company through its 2016 acquisition of Krux.

Michael Bologna has been a key player in the unfolding story of advanced television since the beginning. In this episode, Bologna and AdExchanger executive editor, Zach Rodgers, discuss Bologna's journey from "emerging media" exec at GroupM to his newest startup venture, one2one Media.

Parents, media companies and brands are struggling to adapt to a sea change in how kids consume content. Children have migrated away from traditional entertainment channels like Nick Jr. in droves, embracing new platforms – mostly YouTube and mobile games.

In this week's episode of AdExchanger Talks, we hear from SuperAwesome CEO Dylan Collins, who has been focused on kids’ media for the long haul.  

The world's largest independent media agency didn't have a dedicated programmatic capability until 2013. Historically a big TV buyer, Horizon Media decided to build its own "desk" in a way that would distinguish it from holding companies: by focusing on transparent pricing of media and data.

In the mid-’90s, Marita Scarfi was working as an accountant but wanted in on nascent the internet economy. After a period of networking, she landed at digital agency Organic, where over the course of 17 years she rose from controller to CEO.

After a stop at creative agency 72andSunny, she made the jump to marketing tech, joining PebblePost as CFO earlier this year.

Chip Schenck, Meredith's VP of data and programmatic, wants to take care of his advertisers – specifically the brands that have been with the publisher of Allrecipes, Shape and Better Homes and Gardens for the long haul. Among Meredith's top clients over the last 100 years, he says in the latest episode of AdExchanger Talks, "97 of them are still going to be our clients [over the next 100]."

This week, Mike Kelly shares his experiences and describes where he sees innovation today in his role as an adviser and venture capitalist with Kelly Newman Ventures.

The basic structure of agencies hasn't changed much in 20 years, but the competition has exploded, according to Rapp Worldwide CEO Marco Scognamiglio.

"Your Wundermans, your Ogilvys, your RAPPs are still big, successful businesses. We've done very few acquisitions. We've grown organically," Marco Scognamiglio says in the latest episode of AdExchanger Talks.

As big brands seeking younger audiences move TV budgets online, some have been put off by digital's triple threat: brand safety, viewability and fraud.

Hulu is there for them.

Hulu basically offers the benefits of TV in a digital buy, according to Doug Fleming, Hula’s head of advanced TV. Seventy-seven percent of Hulu viewing happens on a TV device, offering advertisers the creative impact of television with the data advantages of digital.

CEO Mike Shehan is focused on building out SpotX's capabilities in linear and connected TV. That initiative requires a substantial investment in engineering and sales for a company that started life as a video ad exchange – its original name was SpotXchange – but has evolved into a complete monetization platform.