AdExchanger

The emergence of header bidding three years ago came close on the heels of Index Exchange's pivot from traditional media sales into programmatic publisher enablement. In this week's episode of AdExchanger Talks, CEO Andrew Casale describes the reinvention header bidding enabled for his 16-year-old family-operated business.

MDC Partners CEO Scott Kauffman and president of global digital operations Michael Bassik share their perspectives on data, consulting, investments and more. 

Google and Facebook have no problem compelling advertisers to create ads that visually conform to their huge platforms. Smaller publishers? Not so much. This episode's podcast guest, TripleLift CEO Eric Berry, built his company five years ago based on that fundamental reality.

BMO Capital Markets equity research analyst Dan Salmon on why the Total Addressable Market continues to grow in spite of cost pressure from big CPGs, the Amazon freight train and what the future may hold for the digital duopoly. 

In this episode, Business Insider's Jana Meron explains why she is a big proponent of Ads.txt. She also touches on header bidding, the durability of open exchanges and how BI used programmatic to launch an entirely new media brand – the social-first Insider.

Also in this episode Mediaocean CEO Bill Wise discusses competitive threats, skepticism on marketing technology, a gloomy view of SSPs and The Trade Desk's special sauce. 

In the discussion, Kieley Taylor evaluates the relative strength and maturity of API programs offered by social media platforms, each of which has a different ad infrastructure and a different set of rules.

In this 30-minute conversation, Les Hollander surveys Spotify's tapestry of ad offerings and its opportunity within the broader radio market. US advertisers spent about $1 billion on digital audio in 2016 and $15 billion on terrestrial radio. "It's a big marketplace,” he says. “It's ripe for disruption."

Among early programmatic ad platforms, 10-year-old AdRoll is unique in the breadth of its customer base. With 35,000 mostly small-to-mid-sized companies in its roster, it claims to be the most widely adopted standalone performance-marketing platform.

Barrett talks in-depth about his client listening tour and his roadmap for the company. Rubicon Project was tripped up last year by the header bidding trend and client pushback on fees, but he says the rapid pace of change leaves room to innovate.