AdExchanger

Today on the podcast, PubMatic’s longstanding CEO, Rajeev Goel, talks about the company’s early days and its evolution through waves of technology disruption, competitive threats and shifting auction mechanics.

The MRC has played a key role in developments such as the viewability trend and the industrywide push to audit Google, Facebook and other digital giants. In this episode, George Ivie describes those audits, discloses which platforms are still refusing them and spells out the MRC’s next big challenge: validating cross-media measurement systems.

Mediaocean CRO Ramsey McGrory brings his seasoned perspective to the podcast studio this week for a wide-ranging discussion of the early days of programmatic and how the industry continues to morph. 

When, at age 18, Anda Gansca left her home in Transylvania, Romania, to study at Stanford, she had two passions: data science and political philosophy. Data science won out, and she went on to launch Knotch, a company focused on helping brand CMOs measure their content marketing initiatives.

This week on AdExchanger Talks, we hear from Sarah Warner, digital investment lead for programmatic and video at GroupM. Warner will present on this very topic at PROGRAMMATIC IO New York, taking place October 15–16.

In this episode of AdExchanger Talks, Providence St. Joseph Health Director of Analytics and CRM, Madelyn Mills, discusses the future of health care marketing. 

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about, well, the biggest stories that broke over the past week.

In the latest episode of “The Big Story,” we examine what happens to companies that rely on Facebook but have fallen out of favor.

Over the years, OpenX and its competitors have faced a series existential challenges – nonhuman traffic, Google’s consolidation of power, header bidding and so on – emerging intact after each. CEO Tim Cadogan tells the whole story in this episode of AdExchanger Talks. 

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about, well, the biggest stories that broke over the past week.

In the second episode, the AdExchanger gang takes a long look at the 2018 M&A landscape, exploring why the price tags are so high and what kind of impact that will have on the industry.

This week on the podcast we talk with Nicolle Pangis, NCC’s recently appointed CEO, about her vision for the company. That vision strongly centers on data – no surprise considering Pangis spent a decade focused on programmatic at WPP Group, most recently as COO of Xaxis.