AdExchanger

On the podcast this week, Dotdash CEO Neal Vogel describes the factors that have helped the company succeed in what is often thought of as a tough market for publishers. Those factors include fast-loading pages and reduced ad loads.

Jounce Media founder Chris Kane gave a popular presentation at Programmatic IO New York on the buzzy discipline of supply-path optimization (SPO). In this episode, Kane comes into the AdExchanger studio for a deep dive on SPO and the ways advertisers can use it to optimize bid activity across exchanges.

On the podcast this week, Unruly Media CEO Norm Johnston talks about the evolution of video ads – how they’re bought, how they’re sold and who gets to sell them.

For this, our 100th episode of “AdExchanger Talks,” we bring you a wide-ranging conversation with Facebook’s top ad engineer, Mark Rabkin.

Today on the podcast we hear from Dave Helmreich, group VP of Oracle Marketing Cloud (OMC). Helmreich notes that each marketing cloud has its own unique strengths: Adobe is the creative giant, while Salesforce rules the customer record.

Speaking on the AdExchanger Talks podcast this week, Videa President Shereta Williams describes how a small group of Cox executives advised company brass to embrace programmatic with an in-house capability, to disrupt the company’s own TV ad rep business before it was disrupted by outside competitors. 

This week on AdExchanger Talks, we speak with ad veteran Sean Finnegan. Finnegan has worked at agencies, consultancies, tech firms and publishers. Today he advises those parties, as well as brand marketers, as a partner at Chameleon Collective.  

In the podcast studio this week, News Corp. VP of Ad Technology Stephanie Layser talks about how publishers can make their data work harder from a revenue and yield standpoint. Layser will present on this topic at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16.

As the old adage (sort of) goes: more data, more problems. That’s where the data marketing company Epsilon steps in to help. Listen in to find out how big data drives big changes in the industry with guest Stacey Hawes, president of data practice at Epsilon.

Listen in for a deep dive on Waze, including how it uses location data and why it maintains its own ad infrastructure rather than rely on the Google stack with Managing Director Suzie Reider.