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AdExchanger

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AdExchanger episodes

  • Episode 119 - The Singular BOK

    The godfather of programmatic has retired from advertising. Or has he? 

    In his first interview since selling AppNexus to AT&T for an estimated $1.6 billion (and stepping down), former CEO Brian O’Kelley comes on the AdExchanger podcast for a nice long talk.

    1 hr 8 min
  • Episode 118 - Adform Follows Function

    Adform is a proud member of the tiny club of huge independent ad platforms.

    With 900 people working in 26 countries, the Denmark-based company takes an engineering-driven approach to data-driven ad buying. Profitable since the early days, its top-line revenue has doubled year on year for each of the last 16 years.

    In this episode hear from the company's general manager of North America, Julian Baring. 

    40 min
  • Episode 117 - Soft Skills

    This week on the podcast, 36oi CEO Jared Belsky discusses the need for clients to bring the two disciplines together rather than allow them to exist as competitive factions that inhibit brand growth.

    41 min
  • Episode 116 - Retail Madness

    Advertising in retail and ecommerce environments has grown from a subset of shopper marketing to a key marketing channel for the world’s biggest brands. This week on the podcast, Triad CEO Sherry Smith talks about that evolution.

    42 min
  • Episode 115 - Why AI

    This week on the podcast we hear from Jocelyn Lee, head of the AI advertising practice at Heat. Heat is one of several agencies acquired by Deloitte Digital, and Lee’s job there is to help brands and agencies drive creative impact using advanced data strategies.

    38 min

About AdExchanger

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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor…

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