AdExchanger

Digital advertising veteran Babs Rangaiah talks about his year’s at Unilever and the work IBM iX is doing around blockchain and AI.

CEO Charlie Gottdiener gives an update on Neustar, which was taken private two years ago by PE firm Golden Gate Capital in a deal worth $2.9 billion. 

Ad tech legend and longtime WPP exec David Moore talks about his new venture, BritePool, which is trying to fix the broken value exchange between consumers and the advertising industry. 

David Kidder, four-time founder and author of The Startup Playbook, discusses his new obsession with helping scaled companies adopt startup principles. His work in this area has led to a new company, Bionic, as well as a new book titled "New To Big." 

Searchlight Capital Partner Darren Glatt talks about his firm's $225M investment in MediaMath and shares his observations on ad tech, marketing tech and the paid media ecosystem. 

Jamie Byrum, head of programmatic media, discusses the advertiser’s media model, its decision to go “all in” with Google and what happened after it brought programmatic buying in-house.  

B2B represents a huge slice of the overall marketing pie at about $120 billion in annual spending. Merkle's executive global group director, Michael McLaren, talks about the dramatic changes to enterprise marketing thanks to new data sources, the emergence of programmatic buying and the rise of account-based marketing. 

Nikki Mendonça, global president of Accenture Interactive Operations, sheds light on why big consultants - including her own firm - are well positioned to dominate marketing services. 

The emergence of connected TV has created a crisis of measurement, as the old data-driven ratings system collides with the new data-driven ratings system. Jane Clarke, who leads the Coalition For Innovative Media Measurement, helps us make sense of the chaos. 

Matthew Scott Goldstein shares observations from 29 public company earnings calls in the media, big tech, ad tech and related sectors.