AdExchanger

4As CEO Marla Kaplowitz talks about the business environment for agencies in an era of diminished client trust. 

Smaato CEO Arndt Groth talks about the changing rules of app marketing and in-app monetization. The company has Chinese backers and a deal with TikTok. 

Applied Semantics cofounder and current Factual CEO Gil Elbaz talks about the changes to technology innovation and the future of location data. 

Bridget Bidlack is a product executive with deep knowledge of advertising and marketing technology. She has developed products for IBM, Bluestreak, Microsoft, Turn, X+1, Rocket Fuel, Experian and her current company Lucid. “I’m a Lumascape all to myself," she says in this episode.

Ahead of its planned merger with CBS, Viacom is investing aggressively in new, more data-driven modes of TV distribution and advertising. EVP Bryson Gordon talks about the company's plan.  

CEO Scott Howe talks about the history of data, the rise of onboarding and where LiveRamp is going next.   

Tubi's streaming platform competes with the likes of Pluto and Hulu. Its founding CEO talks about his company and the shifting dynamics in ad-supported television. 

Complex Networks is reportedly on track for $200 million in revenue this year. In this episode, Baesler provides a deep dive on the company and its portfolio of media brands and events focused on sneaker culture, hip hop and food.

EDO CEO Kevin Krim talks about the need for TV ad systems that can self-optimize in the way that Google and Facebook have done. "Nielsen ratings are not directly in the control of the broadcaster, and you certainly can’t optimize a campaign on the post facto rating number which can vary quite a bit." 

A discussion with the CEO of Megaphone, a podcast technology and advertising company that offers a marketplace for dynamic placements.