AdExchanger

A new podcast series where we catch up with the top minds in the ad world, all while under social isolation.

In this episode, Joanna O'Connell, principal analyst at Forrester, talks about giving guidance in unprecedented circumstances, the future of work, and the extent to which the current crisis has back-burnered looming issues around the third-party cookie and privacy regulation.

With a special guest appearance from Joanna's 17-year-old cat Noodle.

Michael Katz has led two companies through periods of crisis. In addition to the first-order priorities of protecting employees and customers, he says startups have an opportunity to lead the way for a sector as a whole. “You see not only new companies being created but you see market leaders pull away from the pack. Mostly because there is this flight to value and there is also a need for innovation. There is a need to do things better, faster, cheaper and the incumbents can’t meet that need.”

Is there a backlash against programmatic?  Programatic Advisory CEO Wayne Blodwell discusses attitudes toward programatic, the current crisis of identity and what brands are most commonly seeking from their media, tech and service partners in 2020. 

Accenture Interactive is the most prominent example of a big consulting firm investing in marketing services. It has annual revenue of $10 billion and is growing 30% annually. Its 20,000 employees across 40 offices enable truly global approaches to creativity, experience design, programmatic execution and other disciplines. In this interview, its senior managing director Glen Hartman describes the vision and strategy. 

Demandbase is the both the oldest and the largest company in the account-based marketing segment. Its founding CEO Chris Golec recently stepped aside after 13 years at the helm. In this episode, we talk with new CEO Gabe Rogol for an update on the company and the ABM category as a whole. 

The emerging category of customer data platforms keeps growing, and along with it a need for services. In this episode, Actable CEO Matt Greitzer talks about the new competitive set that's emerged to help configure, deploy and operate CDPs.

Jewelry brand and retailer PANDORA grew rapidly in the US, but lately has come up against new competitors - both digital and traditional. Charisse Hughes, CMO Americas, talks about the company's renewed focus on the consumer and its own brand identity. 

With third-party cookies on the run, publishers are well positioned to show their value. Dotdash's SVP Programmatic, Sara Badler, offers a roadmap for media companies to use their unique data and close marketer relationships to enable a streamlined programmatic buy.

One path forward for ad tech lies in industry specialization. In this episode, Audience Town CEO Ed Carey discusses the opportunity to create value for clients through bid strategies and algorithms that are unique to an industry such as auto, real estate, finance or pharma/health. 

China and the US are inextricably linked, through trade relationships, consumer habits and, increasingly, technology (see: TikTok). In this episode, Humphrey Ho, US Managing Director of China-based agency Hylink Digital, talks about Chinese tech, AI and marketing and its future impact for American citizens and businesses.