AdExchanger

In this episode, GroupM executive Oscar Garza talks keyword blocking in the age of coronavirus, remote agency life and juggling the work-from-home-life-balance while caring for two young boys.

Digital advertising OG and Flashtalking CEO John Nardone talks about leading a company during a time of upheaval. He digs in on the importance of over-communicating, and why you need to over-prepare when meeting clients on Zoom.

He also gets into the new business environment the ad tech universe is facing.

These days, Barry Lowenthal, CEO of The Media Kitchen, is almost like a therapist. Brands, staff and vendors are looking for stability in a world turned upside, and Barry is spending most of his time on calls and video chats trying to provide people with the assurance they need that “everything is going to be okay.” Also in this episode: Makeshift (and socially distanced) group yoga on the beach, a five-and-a-half-pound Yorkie named Oliver and the unpleasant experience of being Zoom bombed.

Alex Farr, CEO of voice app platform Zammo, had a pandemic preparedness plan in place long before COVID-19 hit as inspired by the prescient words of his mentor, former Intel CEO Andy Grove: “Only the paranoid survive.” Paranoia is like blue jeans, Alex says. It never goes out of style.

The Washington Post's VP of commercial tech Jarrod Dicker talks about "coronavirus" keyword blocking, deflating CPMs and the importance of publishers building and owning their own ad tech.

As a WFH vet, he also gives tips on how to stay in and productive without getting cabin fever. Featuring background vocalizations from his husky-mix Cassidy, who really wants to go outside.

Todd Garland spent the past 12 years building BuySellAds into a programmatic mainstay, and a standout of the Boston ad tech scene. "The idea that you can wake up one day and wonder if it's gone is terrifying."

How can marketers take advantage of the current moment to shore up internal initiatives like stack evaluation and data strategy? AdExchanger chats with Sparrow Advisors’ Ana Milicevic on the topic, as well as how to stay sane and positive in a crisis. Having grown up in Serbia, she’s lived through one before.

How does a pharma company approach advertising during a time when its products would seem to sell themselves? On this episode, Bayer's VP of media strategy and platforms Josh Palau talks about how the company's in-house ad buying team is thinking about its messaging, and about changing consumer behavior.

Integral Ad Science CEO Lisa Utzschneider talks about the nuance behind "coronavirus" keyword blocking, and how she leads a global company and keeps her employees connected when everybody is mandated to work from home.

Closing a merger during the coronavirus pandemic? It’s not what he expected, but Michael Barrett, CEO of the combined Rubicon Project and Telaria, is adapting the companies’ product road map and integration timeline to steer the company through this crisis.