AdExchanger

Newly appointed IAB President David Cohen and IAB Tech Lab President Dennis Buchheim talk to AdExchanger about how the pandemic has changed the industry organization’s priorities over the coming year – and how the pandemic isn’t derailing plans for a number of important initiatives, including Project Rearc.

Digital Capital Advisors CEO Jay MacDonald draws on his long experience as a media executive and M&A advisor to offer predictions on how COVID-19 may transform the marketing and consumer landscape. 

Instead of face-to-face trainings and coaching, Upstream Group founder Doug Weaver has moved everything to Zoom – including the occasional happy hour.

In this episode, he chats about how the salespeople he’s trained have adjusted to a new reality, which means putting long-term relationships ahead of short-term sales, figuring out how to be helpful and useful to clients during their time of need and learning how to read a room when everyone in it is virtual.

Dentsu’s Mike Law talks about upfront season without live events or new pilots, working with his team remotely and hanging out by the water at his home in Long Island.

Innovid CTO and founder Tal Chalozin and AdExchanger managing editor Ryan Joe get into the maturation of CTV, and how its lighting growth has accelerated even more due to the pandemic. Surprisingly, CTV’s surge comes at the expense of social video platforms like YouTube and Snapchat, which are jockeying for TV ad dollars. Also, what’s the future for Quibi?

Diego Meller, co-founder of app marketing platform Jampp, is no stranger to crises. He started his first business, an online market research provider in Latin America called Livra.com, in 1999 – just in time for the internet bubble to burst. Also in this episode: insights into the app economy’s resiliency and how food sharing apps are handling the coronavirus-related surge in activity.

TripleLift CMO Jordan Bitterman chats about making a name for yourself in different types of companies (he's worked at a digital agency, a media agency, IBM and now an ad tech startup), the future of video and TV, the recent spate of ad tech layoffs and the responsibility advertisers have to journalism.

Kargo CEO and founder Harry Kargman gets into wine tasting over Zoom, keeping morale high and how to get the timing right so your company can accelerate when the pandemic is over.

Audience reach is up for digital audio, and dramatically more listening is happening via smart speakers. In this episode, the CEO of AdsWizz discusses these and other trends in the podcasting space.