AdExchanger

From his home in Port Washington, NY, Advertiser Perceptions' President and Chief Strategy Officer Kevin Mannion explains how companies are struggling to determine when it will be okay to talk about business and find other ways that they can be of value to their customers.

Work/life balance is a myth, especially in the age of coronavirus. “I don’t call it work/life balance, I call it work/life integration,” says Amanda Martin, VP of enterprise partnerships at Goodway Group. As a mom to two small boys, she splits her time between being a busy executive and a teaching assistant. Top billing on the teaching front goes to Amanda’s husband Keith, an IT network administrator, who’s working full time and spearheading the homeschooling situation.

Rafat Ali, founder and CEO of the travel industry publishing company Skift, is at the intersection of two of the most deeply impacted categories by the coronavirus: the travel industry and media and events. In this episode, Rafat talks about how Skift and the businesses it covers have responded to the crisis, and whether reality has set in that these industries may never reach their 2019 peaks.

Board meetings are different now, how customer churn works in a recession and other insights from the CEO of data startup Narrative IO. 

Bob Liodice, president and CEO of the Association of National Advertisers, is at his computer by 6 a.m. every morning until nearly 7 p.m. every night talking to CMOs as they try to navigate the coronavirus craziness together. Evenings you can find him with his family on Long Island rediscovering the joy of board games. New favorite: The Game of Life.

Advertising legend and S4 Capital CEO Martin Sorrell calls in from his home in London, where he is social distancing while managing a 2,500-employee organization across 30 countries. In this episode, he shares his take on how the impending recession will affect the ad industry, which consumer and business habits might permanently change from this crisis and why “social distancing” is a misleading term.

The chief data sciences officer at Wavemaker Global discusses the data story around COVID-19 and how the GroupM agency is responding to the situation. "This is not a technical challenge," she says. "This is a human challenge. We need to change our ways of doing things and adjust to the new context."

Alison Levin, VP of ad sales at Roku, talks about the explosion of streaming during COVID-19, negotiating upfront deals virtually and how she’s able to stay productive while working at home with a toddler.

LiveRamp CEO Scott Howe, social distancing from his 1956 Airstream trailer, talks about how the pandemic might impact the future of TV ad buying, how the current economic crisis compares to the dot com bubble crash, how clients are reacting, and planning the RampUp conference right before the coronavirus exploded across the United States.

Mediaocean CRO Ramsey McGrory explains why established brands should continue investing in advertising despite the turbulent economy, and why it might be a good opportunity now for big brands to buy up the DTC upstarts that were chipping away at their marketshare. Also, should you run with a mask on?