AdExchanger

You've probably seen ads served by Cardlytics within your digital banking interface, with card-linked offers (e.g. 10% back at Starbucks) matched to your past purchases. New CEO Lynne Laube talks about unlocking relationships with financial institutions, data privacy and other topics.   

Amazon’s media businesses are worth far more than people think – approximately $500 billion – or 38% of the company's current market cap, according to investment banking firm Needham & Company. In this episode, Laura Martin talks in depth about how advertising fits in. 

Operative is an ad management technology platform serving some of the world’s biggest media companies. Its longtime CEO talks about the growth of his company, its 2016 merger with SintecMedia and what the future holds. "We always wanted to be the company that helps media businesses with their direct advertising business," he says.

When it comes to understanding your customer, what’s old is new again. Craig Dempster, the newly-minted Merkle CEO, walks through the agency’s 30-year evolution from a direct and database marketing agency to a global digital agency focused on identity and customer experience in a post-cookie world.

Isabel Rafferty Zavala is the founder and CEO of Canela Media and Canela TV, a brand new OTT network for Latino audiences. OTT is full of huge players but most of them are going after mass audiences. Isabel talks about building a TV platform for this underserved (and huge) niche and her experience as a Latina founder. 

Hudson MX is a four-year-old company that helps agencies and publishers transact on local TV and radio inventory with greater efficiency and speed than they've been able to in the past. Now it's preparing for a wider push.  

Minjae Ormes, CMO of the Verizon mobile cell service Visible, is accustomed to the challenge of demonstrating something like true ROI. On top of that, nowadays brands are trying to be relevant but not tone-deaf, or figuring out whether idealistic, almost PSA-style advertising makes sense as a business.

In honor of the fact that that May is Mental Health month, we did something a little different in this episode.

Following a brief discussion about mindfulness, the second half is a guided meditation session led by Kunal Gupta who, in addition to being CEO and founder of Polar, is also a passionate proponent and teacher of mindfulness

Eyeo GmbH, the German tech company that owns the popular ad blocker Adblock Plus, has navigated a tricky course, as the world's largest ad blocker and, more recently, as an advertising platform in its own right. CEO Till Faida talks about the state of ad blocking today, and his company's newer efforts to integrate with the true audience gatekeepers; browsers and mobile device manufacturers. 

Rob Aksman, co-founder and chief strategy officer of BrightLine digs into the future of TV advertising, why the pace of change in that space has been so damned slow and the lessons he'd give his younger self if he could travel back in time 17 years to when his company was founded.