AdExchanger

Vandenberg launched her company earlier this year, while sick with COVID 19. She talks about that experience and the pandemic's silver linings. "The rat race got so fast," she says. "It’s recalibrated the industry."

Zeta Global is a 12-year-old company traditionally known for its CRM and data solutions. It has moved aggressively into ad tech, acquiring the Sizmek DSP and the Rocket Fuel DMP in the wake of Sizmek's bankruptcy, as well as IgnitionOne’s DSP and other assets.  

Advertiser Perceptions surveyed 300 US advertisers and their agents on their use of identity resolution solutions. We dig into the findings

Celtra is pulling away from ad serving and zeroing in on creative production. CEO Miha Mikek explains his rationale for the move and why Celtra no longer adheres to Forrester’s definition of creative ad tech. Also in this episode: Genetic imperviousness to the effects of caffeine and what it’s like to found a company with your spouse.

In our 200th episode, Ari discusses the ups and downs of the ad tech space and its future prospects. 

Hugo Loriot, a partner at You & Mr Jones-owned data agency fifty-five, weighs in on the unfortunate lack of participation from the buy side in the cookie debates, the growing role of clean rooms and why Ads Data Hub probably doesn’t pose an antitrust concern for Google.

The app's monthly users have grown from 320 million at the end of 2019 to more than 400 million currently. Chief Revenue Officer Jon Kaplan shares an update on the platform, what's driving the growth and - naturally - ads. 

Greg Raifman has had a long career in digital advertising. He started out at ad server Mediaplex in the late '90s, helped take Rubicon Project public in 2014 and is now running the digital subsidiary of Nexstar Media Group, which owns TV stations, websites and apps in 100 markets.  

Robin Wheeler, the new global commercial head of Twitter's MoPub, lays out her plan for going after the Fortune 1,000. Historically, MoPub has been super strong with the app publisher community, but less so on the demand side. Now, it’s time to get closer to the buyer.

Sarah is a board member at Campbell Soup Company and president at ecommerce analytics company Profitero. She will appear next month at AdExchanger’s Programmatic IO conference, in conversation with Elizabeth Bennett, VP of global ecommerce at Kraft-Heinz.