Pete talks about the shifting revenue mix at Insider  – which owns Business Insider, Morning Brew and Insider Intelligence – and  breaks down the impact of cookies fading out. He says the lost revenue will be ameliorated by increases in private programmatic deals, subscriptions and first-party data programs. 

PubMatic raised $118 million in its public offering on Wednesday, significantly surpassing the $75 million it had set out to generate from stock sales. With a stock price of $29.45 at close of business, the business is valued at just under $1 billion. Rajeev talks about his "sweatpants roadshow" experience and what happens next. 

An update with GumGum, which combines computer vision, AI and contextual advertising. It had layoffs this year, but the business has rebounded. “It’s nice to be part of...a company that’s doing great ads without using privacy data," Schraeder says.

Vandenberg launched her company earlier this year, while sick with COVID 19. She talks about that experience and the pandemic's silver linings. "The rat race got so fast," she says. "It’s recalibrated the industry."

Zeta Global is a 12-year-old company traditionally known for its CRM and data solutions. It has moved aggressively into ad tech, acquiring the Sizmek DSP and the Rocket Fuel DMP in the wake of Sizmek's bankruptcy, as well as IgnitionOne’s DSP and other assets.  

Advertiser Perceptions surveyed 300 US advertisers and their agents on their use of identity resolution solutions. We dig into the findings

Celtra is pulling away from ad serving and zeroing in on creative production. CEO Miha Mikek explains his rationale for the move and why Celtra no longer adheres to Forrester’s definition of creative ad tech. Also in this episode: Genetic imperviousness to the effects of caffeine and what it’s like to found a company with your spouse.

In our 200th episode, Ari discusses the ups and downs of the ad tech space and its future prospects. 

Hugo Loriot, a partner at You & Mr Jones-owned data agency fifty-five, weighs in on the unfortunate lack of participation from the buy side in the cookie debates, the growing role of clean rooms and why Ads Data Hub probably doesn’t pose an antitrust concern for Google.

The app's monthly users have grown from 320 million at the end of 2019 to more than 400 million currently. Chief Revenue Officer Jon Kaplan shares an update on the platform, what's driving the growth and - naturally - ads.