AdExchanger

Got a question about the iOS 14 privacy changes, Audience Network, performance marketing or pretty much anything to do with user acquisition and mobile measurement? Well, Eric Seufert, a media strategist and editor of Mobile Dev Memo, is your man and he’s here on the show with a deep dive on all things mobile, from ATT, SKAN and UA to the hottest gaming IPOs.

"TikTok has become a place where brands can show up, let down their traditional guardrails, experiment and try approaching things differently," according to Melissa Yang, TikTok's head of ecosystem partnerships. 

There's a big need for marketers to unify their campaign planning and measurement across social, mobile app, CTV and other digital channels. But achieving this dream is getting… harder? Kolin Kleveno ,SVP of addressable media at Tinuiti, offers guidance and some hope.

The pandemic spurred changes to many forecasts – especially in the areas of ecommerce and time spent with media. Geoff Ramey, Chief Evangelist for Insider Intelligence and co-founder of eMarketer, explains the stories behind its new numbers.

Back in November, Experian Marketing Services acquired cross-device data provider Tapad from its previous owner Telenor. In this episode, Experian Marketing Services President Genevieve Juillard describes the rationale for that deal and why she is rooting for greater fragmentation of the identity landscape.  

Rupen Desai, global CMO of Dole Packaged Foods, is on a mission to help democratize nutrition. Embracing digital transformation is a big part of that, but there’s more to the story, especially in a year when food insecurity has become particularly acute as a result of the ongoing pandemic.

InfoSum is a company to watch. The four-year-old data services business enables onboarding, the development of new identity solutions and other use cases with a focus on privacy and data security. In this episode, Wetzel describes its underlying technology – including “non-movement of data” and “data bunkers” – and where it's seeing uptake. 

Even before the 2020 pandemic sent everyone to streaming environments, NBCUniversal has aggressively developed technologies designed to help advertisers reach out to audiences across all platforms.

“We’ve been on a journey to invest in the convergence on media across digital and streaming for years,” says Krishan Bhatia, NBCU president and Chief Business Officer.

In this Industry Preview podcast, Bhatia gets into how advertisers are trying to achieve scale by reaching across all platforms, the future of linear TV given all its headwinds and the future of the ad pod.

The ad industry is making progress in the fight against ad fraud, says Michael Tiffany, president and co-founder of bot detection firm White Ops, which recently got acquired by Goldman Sach. But don’t rest on your laurels, because when fraud leaves one corner of the internet … it creeps into another. Fraud is on the rise in CTV.

Engine Media Exchange CEO Michael Zaharski grades the industry’s progress in solving the identity challenge, and discusses key challenges facing the TV and CTV channels.