AdExchanger

With the fate of third-party cookies officially sealed, AdExchanger regular Belinda Smith asserts the contrarian view that user-level marketing has never proven its value and marketers are better off without it. 

CEO Eric Wheeler has steered 33Across through many upheavals in programmatic advertising over his 13 years with the company. In this episode he talks about that journey, the important distinction between ads and attention, changes to third party cookies and the continued opportunity to innovate in ad tech.

Melissa Grady is living proof that the profile and skill set for the chief marketing officer is evolving. In this episode, the performance-minded marketer talks about her career and what she's working on at Cadillac. 

The Ad Council draws more than $1 billion in donated media annually, and creatively its work is some of the most acclaimed in advertising. In this special year-end episode, we talk with CEO Lisa Sherman about its work. 

CEO Pete Kim tells MightyHive's story and talks about changes at work on brands and the marketing services industry. 

Facebook's chief revenue officer discusses the company's evolving product strategy and priorities for 2020.  

Tom Chavez founded two successful ad tech companies (Rapt and Krux) and sold them to two large strategics (Microsoft and Salesforce). In this episode, he talks about those experiences and his new venture studio, Super{set}.

Hearts & Science Chief Data Officer Megan Pagliuca discusses the unrealized potential of programmatic from a services and technology standpoint. 

Digital ad pioneer Richy Glassberg talks about the early development of ad formats and T&Cs that became the foundation for today's vibrant programmatic ecosystem. And he describes his new venture, Safeguard Privacy.

Impact CEO Dave Yovanno recalls how Valueclick, later Conversant, helped invent the performance model for digital advertising, and discusses the neglected opportunity in marketing partnerships.