AdExchanger

This week in the podcast studio, Lauren Nemeth tells some rollicking stories from her years in the ad tech trenches at DoubleClick, AppNexus, Turn and other companies. She also discusses her current job as chief revenue officer at Nextdoor, a platform that connects people within communities. 

This week, Conviva CEO Bill Demas steps up to the mic for a conversation about his years at the helm of Turn and the hurtling comet that is streaming TV. 

This week on the AdExchanger Talks podcast, CEO Walter Knapp summarizes the company’s thesis: “Can we build products and tools and technologies and services that enable media businesses … to do more of what they want to do and less of what they don’t want to do?”

Programmatic is still growing like a weed. 

In its October forecast, eMarketer predicted programmatic in digital display will grow from $47 billion in 2018 to $69 billion in 2020. This week on the podcast, eMarketer Principal Analyst Lauren Fisher describes how her team arrived at those numbers.

On the podcast this week, Matt Derella talks about Twitters’s return to growth under the leadership of its Obi-Wan-like CEO, Jack Dorsey. The company’s revenue and daily active users have improved, and it has joined the S&P 500.

In this episode of AdExchanger Talks, Shawn Riegsecker describes the sometimes painful evolution of the company from its early days helping agencies figure out local.

Today in the podcast studio, one of the inventors of the DMP discusses why companies struggle mightily to get their data strategy right.

Today in the podcast studio, LinkedIn's VP of marketing solutions, Penry Price, describes how their ad business didn’t really take off until the company embraced a feed-based content interface.

In this episode, Vistar Media's Michael Provenzano discusses the $7.5 billion US market for OOH, about $5 billion of which is based on nondigital signage.

In the podcast studio this week, GCA Advisors managing director Josh Wepman talks about the changes afoot in television. Wepman has sold companies to Google, Snap, Yahoo, Pitney Bowes and Telstra, among others, and TV is his key strategic focus right now.