AdMission

Russel Howcroft and Freddie Young discuss the defining photo of the Trump rally shooting and take a look at AAMI's Olympic ad offering. 

Freddie has a brief to convince Aussies to pay for (and seek out) Australian made content. 

See omnystudio.com/listener for privacy information.

Russel Howcroft and Freddie Young talk about mass media advertising, the success of Charli XCX album Brat and un-pack the brief Freddie 'failed miserably'. 

Also joining Russ and Freddie is Ben Shepherd, CEO of Schwartz Media to discuss the 'dark cloud' lingering over Australian media, and how to fix it. 

You can find Ben's weekly newsletter 'Signal' here:

https://www.linkedin.com/newsletters/signal-7100718144813498368/  

Follow Russ and Freddie, get in touch or ask us a question: 

INSTAGRAM - https://www.instagram.com/goodone.creative/

See omnystudio.com/listener for privacy information.

Russel Howcroft and Freddie Young discuss the fallout of the Biden / Trump debate through an advertising lens, weigh up Meta's threat of an Australia news ban and look at the best (and worst) of tourism campaigns. 

Follow Russ and Freddie, get in touch or ask us a question: 

INSTAGRAM - https://www.instagram.com/goodone.creative/

See omnystudio.com/listener for privacy information.

Russel Howcroft and Freddie Young discuss one of all time great brand ballads, nuclear energy, explain the "great difficulty" facing the ABC and tear the Federal Government's new anti-vaping campaign to shreds. 

Freddie and Good One Creative pitch an alternative ad to get young people off vapes. 

See omnystudio.com/listener for privacy information.

Russel Howcroft and Freddie Young search for funny advertising, explain why the 'meat marketing model' works so well and offer some advice to Guzman y Gomez as they prepare to go public. 

See omnystudio.com/listener for privacy information.

Russel Howcroft and Freddie Young discuss the 10 principles of marketing warfare, take a look at Telstra's new regional ad campaign and break down the harsh economic reality facing Gen Z, and offer them a helping hand. 

See omnystudio.com/listener for privacy information.

Russel Howcroft and Freddie Young look at a mischievous ad from the US, explain the 'key pillars' of brand Trump and offer solutions to fill the gaping hole in ADF recruitment. 

Russ has a pitch for Freddie and the team at Good One Creative. 

See omnystudio.com/listener for privacy information.

Russel Howcroft and Freddie Young explain inside out and outside in advertising, the big mistake being made in 'the burger wars' and review the new Speedo campaign.

See omnystudio.com/listener for privacy information.

Russel Howcroft and Freddie Young look at Bumble's marketing campaign woes, Apple's tone deaf iPad spot and how they are both missing the triangle of truth: Human, Cultural and Brand. 

Also discuss the come-back of the 'dumb phone'. 

See omnystudio.com/listener for privacy information.

Russel Howcroft and Freddie Young question the value of privacy, and have some ideas on how streaming companies can bolster their numbers, and lend Australia’s cultural capital a hand in the process. 

See omnystudio.com/listener for privacy information.