Russ and Freddie go behind the scenes of Tasmania's freshly minted AFL (and marketing) team, and explain how Google & AI dominate the world of advertising.

And Russ has a very tough brief for Freddie... 

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Russ and Freddie discuss when age matters for branding, and why the Guinness family are the cleverest advertisers of all time. 

Russ asks Freddie how he would revitalise an iconic "Australian" beer. 

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Bunnings has toppled Woolworths as Australia's most trusted brand. Russ and Freddie discuss why Bunnings is the best marketer in the country, the genius of the sausage sizzle and what Woolies should be doing to reclaim the mantle. 

The Brief: Nuclear Power is one of the most contentious political, social and environmental issues in the world. Russ challenges Freddie to sell it. 

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Russ and Freddie discuss the genius of Fred Again, why the AFL should be paying close attention to the NRL launch in Vegas; And how going big, VERY BIG, worked for Kia.  

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Russ and Freddie have ideas on how to market women's soccer, and make their pay packets reflect their success. They debate why Paul Keating thinks Australia has a 'timid' image problem - and how to change it.

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Russ and Freddie explain what The Wiggles and Taylor Swift have in common, and why she demonstrates the fundamentals of marketing. They clash over the right to disconnect, and offer up their ideas for a pitch to sell it. 

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This is AdMission: A place where ideas are had, dissected, destroyed and worshipped. 

In episode one, the 'old world' of advertising meets the new. Russ admits what it was really like when the offices of ad men were naughty, loose and laden with cash. And what happened when it all came crashing down. 

Freddie picks up the pieces. 

Explicit language warning: Listener discretion advised.

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This podcast missed the mark. 
The premise is all wrong - backwards, even.
People want to buy things that make them smarter, stronger, safer, sexier and rich. 
Nobody wants a podcast about the people behind the fantasies - brought to them by the biggest and the smallest names in this industry.
People today want beautiful lies.
Nobody wants a podcast about advertising. 

‘AdMission’, with advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative ', tells the uncensored story behind the world’s most talked about brands, ideas, marketing campaigns, advertising news and industry screw ups. 

Russel and Freddie are the ‘then’ and ‘now’ of advertising - Russel, with a life-time of knowledge and experience shaped in the free for all days of advertising, and Freddie, a millennial working in a fractured media landscape dominated by strict standards and Tik-Tok.  

This no spin podcast offers sharp insight to the world's biggest stories in advertising, media and business. 

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