AdMission

Russel Howcroft and Freddie Young question the union of Old El Paso and the Australian Olympic team and try and lend a hand to come up with a campaign to end the current violence against women crisis in Australia.

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Russel Howcroft and Freddie Young are on a mission to try and save free to air TV - did they succeed? And they try to get to the bottom of the purpose Telstra's latest ad.

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If you had to subtract Good, Cheap or Fast for your coffee - which one would it be? Russ and Freddie are here to let you know you can have all 3 thanks to a brand that is DROPPING its prices and getting more traction.

THE PRICE OF COFFEE

A tweak in the gears, a quiet shuffle behind the scenes, and behold - our prices have taken a new dance.
Check it out:
Regular Cup: $3.40
Larger Cup: $3.80

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Russ and Freddie are gearing up to ask a big spender for $100 Million for their new campaign. And after his weekend in South Australia, Russ explains why the AFL's 'Gather Round' is so successful, but where it needs to improve.

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It's been 40 years since Apple released their iconic 1984 ad - Russ and Freddie discuss why it was seminal for it's time, and what big tech can learn from it now. 

Russ and Freddie offer up their ideas as to why Australian festivals are struggling. 

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Russ and Freddie go behind the scenes of Tasmania's freshly minted AFL (and marketing) team, and explain how Google & AI dominate the world of advertising.

And Russ has a very tough brief for Freddie... 

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Russ and Freddie discuss when age matters for branding, and why the Guinness family are the cleverest advertisers of all time. 

Russ asks Freddie how he would revitalise an iconic "Australian" beer. 

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Bunnings has toppled Woolworths as Australia's most trusted brand. Russ and Freddie discuss why Bunnings is the best marketer in the country, the genius of the sausage sizzle and what Woolies should be doing to reclaim the mantle. 

The Brief: Nuclear Power is one of the most contentious political, social and environmental issues in the world. Russ challenges Freddie to sell it. 

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Russ and Freddie discuss the genius of Fred Again, why the AFL should be paying close attention to the NRL launch in Vegas; And how going big, VERY BIG, worked for Kia.  

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Russ and Freddie have ideas on how to market women's soccer, and make their pay packets reflect their success. They debate why Paul Keating thinks Australia has a 'timid' image problem - and how to change it.

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