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We're back with our hot takes from the Super Bowl and talk about why brands spend millions for 30 seconds on advertising's biggest day of the year.
We watch: 'The Choice' from Pepsi, 'Bananas' from Instacart, 'America Needs Neighbours Like You' from Redfin x Rocket Mortgage & 'American Icons' from Budweiser.
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We watch Droga5’s new 196 campaign & discuss what Netflix’s $83B move to buy Warner Bros means for Hollywood.
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We share our thoughts on the new Uber x Shania Twain spot, Cowboy Colostrum, inside the Hollywood marketing crisis and ask if creativity is dead.
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Russ & Freddie break down IKEA’s new campaign, look at Reuters’ first brand campaign in 175 years, unpack the viral Friend AI pendant takeover of the NYC subway and Heineken’s pitch-perfect parody response.
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Christmas campaigns have started, subscription addictions, robots & ads that make you cry.
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Russ is in Tokyo, a history of cereal advertising and the Apple x Jane Goodall spot.
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Russ & Freddie look at the social media ban, an 'utterly glorious' ad from The Ordinary & why the beauty industry is a fabrication people are happy to go along with.
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Russ & Freddie discuss De Beers' latest diamond campaign, 7-Eleven as a portrait of modern life and what people are actually looking at on TikTok.
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Russ & Freddie review ChatGPT'S most recent campaign, try to decipher Telstra's new billboards and explain why Renault is Renault is trying to bring back the 'Va Va Voom'.
Get in touch with Russ & Freddie via Instagram or LinkedIn
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Defending simplicity, fun business names, advertising the upside of AI & why we think brand purpose is important (but it’s actually not).
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From the publisher's feed
Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry…
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