AdMission

By Tapt MediaBusiness Marketing

AdMission episodes

May 18'If it's legal, you should be able to advertise it'
Amsterdam becomes the first capital city to ban meat and fossil fuel advertising, PETA wants men to go vegan and Microsoft & Droga5 use 25 sets of twins in a practical-effects-heavy Windows campaign.

We watch:

Austex

PETA

Windows

See omnystudio.com/listener for privacy information.
32 min
May 12'They've come out swinging'; Gloves are off in Aussie marketing warfare
We talk about Vodafone's aggressive new strategy to name & shame the competition, Canva’s bizarre giant squirrel cult in New York and a creepy Irish data privacy ad that proves once again why fear is the most effective way to change behavior.

We watch:

Vodafone

Data Protection Commission Ireland

Canva

See omnystudio.com/listener for privacy information.
41 min
May 04'Stop jumping at shadows': Why Nike was wrong to apologise
We look at the latest from VW, British Airways, Tesco’s fruit monster and debate the Nike controversy at the Boston marathon.

We watch:

VW

British Airways

Tesco

Vintage Vauxhall

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42 min
April 20Vodafone & Telstra in a 'coverage war'
Gorgeous new stop motion spots from Telstra, Vodafone’s 'Nothing’s out here' campaign backlash, Kalshi pivots from chaotic 'trade anything' energy to a legitimacy campaign & Coca-Cola revisits their iconic 'I’d Like to Buy the World a Coke'.

We watch:

'I'd like to buy the world a Coke' from Coca Cola

Telstra x Bear Meets Eagle

Vodafone

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43 min
April 14'Nothing good about it'; Government fuel ad misses the mark
Sabrina Carpenter & Johnnie Walker, Australian Govt. launches campaign urging drivers to minimise fuel use, KitKat turns a real chocolate heist into PR gold, Anthropic & the constant 'danger' messaging is starting to lose credibility.

We watch:

'Sabrina Carpenter x Johnnie Walker'

'Every Little Bit Counts' Australian Government Canberra

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41 min
March 31'Pitch perfect advertising' from British Airways
Australia Post launches it's biggest brand campaign ever, Lump Lottery uses a ute giveaway to turn testicular cancer awareness into action, British Airways distills travel into a single image & Citroën rejects car category conventions to romanticise the test drive.

We watch:

'Delivering to 2,655 postcodes, connecting Australians from coast to country' from Australia Post

'Lump Lottery', Testicular Cancer NZ

'An Original British Briefing' from British Airways

'Its Love at First Test Drive' from Citroën

See omnystudio.com/listener for privacy information.
37 min
March 17Burger King's public Oscars apology
Penguin Random House has refreshed its identity with a flexible cast of illustrated Penguins, Macca's CEO goes viral, Burger King dominated the Oscars with a last ditch, self-deprecating campaign & Coinbase’s cinematic Oscars spot.

We watch:

Macca's CEO video

'There’s a New King and It’s You' from Burger King

'Your Way Out' from Coinbase

We look at:

Penguin Random House 'Playful Penguins'

See omnystudio.com/listener for privacy information.
40 min
March 03How Philly Cream Cheese reaches 'advertising perfection'
We’ll unpack Telstra’s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia’s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning.

We watch:

'Second Life Sounds' from Telstra - https://www.youtube.com/watch?v=UmpAlyr44Kc

'The Adventures of the Phillyboy: Origin Story' from Philadelphia Cream Cheese - https://www.youtube.com/watch?v=aZ7Z5LTJWHMhttps://www.youtube.com/watch?v=-foLP_UABpc

'When the day is done but the job isn't' from VB, CUB - https://www.bandt.com.au/when-the-day-is-done-but-the-job-isnt-vb-campaign-introduces-new-mid-strength-beer/

We look at:

Rio Anti-Vape Campaign

McDonald’s “You Know Where” OOH 

See omnystudio.com/listener for privacy information.
43 min
February 23Prediction markets & why trust in advertising it at an all time high
We watch:

'Rich People Live Longer' from Hims & Hers - https://www.youtube.com/watch?v=aZ7Z5LTJWHM

'Question everything but yourself' from Equinox - https://www.youtube.com/watch?v=8hj-EIu94yk

Kalshi - https://www.youtube.com/watch?v=-QMftwmyW-A

See omnystudio.com/listener for privacy information.
42 min
February 16Absolut x Tabasco spot 'the future of advertising'; & AI wars spill into the public domain
Russ & Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (& triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music.

We watch:

'Backstory' from Levi's - https://www.youtube.com/watch?v=j70p29KipEE

'Can I get a six pack quickly?' from Anthropic and Claude - https://www.youtube.com/watch?v=kQRu7DdTTVA&t=1s

'For Those Who Bring The Heat' from ABSOLUT x TOBASCO - https://www.youtube.com/watch?v=1FBVEfTIGVg

See omnystudio.com/listener for privacy information.
38 min

About AdMission

From the publisher's feed

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry…