We watch: 

• 'Rich People Live Longer' from Hims & Hers - https://www.youtube.com/watch?v=aZ7Z5LTJWHM
• 'Question everything but yourself' from Equinox - https://www.youtube.com/watch?v=8hj-EIu94yk
• Kalshi - https://www.youtube.com/watch?v=-QMftwmyW-A

See omnystudio.com/listener for privacy information.

Russ & Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (& triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music. 

We watch:

• 'Backstory' from Levi's - https://www.youtube.com/watch?v=j70p29KipEE
• 'Can I get a six pack quickly?' from Anthropic and Claude - https://www.youtube.com/watch?v=kQRu7DdTTVA&t=1s
• 'For Those Who Bring The Heat' from ABSOLUT x TOBASCO - https://www.youtube.com/watch?v=1FBVEfTIGVg

See omnystudio.com/listener for privacy information.

We're back with our hot takes from the Super Bowl and talk about why brands spend millions for 30 seconds on advertising's biggest day of the year.  

We watch: 'The Choice' from Pepsi, 'Bananas' from Instacart, 'America Needs Neighbours Like You' from Redfin x Rocket Mortgage & 'American Icons' from Budweiser. 

See omnystudio.com/listener for privacy information.

We watch Droga5’s new 196 campaign & discuss what Netflix’s $83B move to buy Warner Bros means for Hollywood. 

See omnystudio.com/listener for privacy information.

We share our thoughts on the new Uber x Shania Twain spot, Cowboy Colostrum, inside the Hollywood marketing crisis and ask if creativity is dead. 

See omnystudio.com/listener for privacy information.

Russ & Freddie break down IKEA’s new campaign, look at Reuters’ first brand campaign in 175 years, unpack the viral Friend AI pendant takeover of the NYC subway and Heineken’s pitch-perfect parody response.

See omnystudio.com/listener for privacy information.

Christmas campaigns have started, subscription addictions, robots & ads that make you cry. 

See omnystudio.com/listener for privacy information.

Russ is in Tokyo, a history of cereal advertising and the Apple x Jane Goodall spot. 

See omnystudio.com/listener for privacy information.

Russ & Freddie look at the social media ban, an 'utterly glorious' ad from The Ordinary & why the beauty industry is a fabrication people are happy to go along with.

See omnystudio.com/listener for privacy information.

Russ & Freddie discuss De Beers' latest diamond campaign, 7-Eleven as a portrait of modern life and what people are actually looking at on TikTok. 

See omnystudio.com/listener for privacy information.