AdMission

Russel & Freddie are joined by Sam Koslowski, co-founder of The Daily Aus and one of the most instrumental figures in Australia's modern media landscape. Sam takes us through the early days of The Daily Aus and just how exactly they managed to pull off the impossible task of becoming Australia's most trusted youth news platform.

Check out The Daily Aus online and on Instagram

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Brand Beckham wins at the World Cup, Yeti’s 'Four Letters' platform tries to grow beyond outdoors without losing its core, Hawkstone beer's first TV ad uses its founder, Jeremy Clarkson, in a unique way & Hasbro’s Blooms by Play-Doh asks whether adult play can become a wellness category.

We watch:

• YETI
• Hawkstone

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Anthropic’s Claude airs 52,000 peoples AI questions in a new campaign, Castle Milk Stout and Schweppes both want us to slow down - which brand does it better? And Aperol’s bottle has had a redesign.

We watch:

• Claude & Anthropic
• Schweppes
• Castle Milk Stout

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Polymarket’s Rick Rubin World Cup ad tries to reframe prediction markets from gambling to shared knowledge, & KFC Australia launches new “Go Full Chicken” platform.

We watch: 

• Polymarket ad
• KFC

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Waymo launches its first national campaign, Liquid Death’s parenting sponsorship, AI coming for prestigious fonts, UFC at the White House & a very 'average' billboard. 

We watch: 

• Waymo
• Liquid Death

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How Levi Dockers’ invented Casual Friday, Apple’s big bet on privacy and why principal media is back under scrutiny.

We watch: 

• Apple

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Russ chats to Charlie Gearside about Eucalyptus, the economies of scale, getting the media mix right at Koala and his new campaign to 'Build Australia'.

You can watch Charlie here

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Ferrari’s new electric Luce, designed with Jony Ive’s firm, has made the internet angry, Oura is back with the Ring 5 and a campaign to boot & Uber Eats’ Grand Effie-winning “Football Is For Food” campaign shows how a simple media insight became one of advertising’s most effective creative platforms.

We watch: 

• Oura Ring 5
• Uber Eats

See omnystudio.com/listener for privacy information.

Eli Lilly teams up with Caitlin Clark for a campaign about 'starting how you can'; The Enhanced Games launch in Las Vegas, reframing doping from 'cheating' to optimisation; Build Australia launches as an optimistic, pro-growth national movement and new research suggests we’re speaking dramatically less than we used to.

We watch: 

• Build Australia
• Eli Lilly

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We sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years.

We discuss: 

• The AI revolution

• The 'vandalism' of legacy brands

• The global power shift

• The future of media

   

See omnystudio.com/listener for privacy information.