AdTechGod Pod

By AdTechGod, The AdTech GodBusiness Entrepreneurship Marketing Careers

AdTechGod Pod episodes

May 23, 2025 The Refresh Live from MAU: The Great Mobile Reset: Measurement, Performance and AI.
Live from MAU Las Vegas and sponsored by InMobi, this episode features a dynamic conversation about mobile performance marketing. Hosted by Kunal Nagpal, the discussion includes insights from Zach Gryphon (WaveMaker) and Maulana Moore (AppsFlyer). Together, they explore measurement frameworks, attribution challenges, AI in marketing, fraud detection, and the strategic importance of mobile apps as a growth channel and not just a companion tool. They stress the need for collaboration across brands, agencies, and MMPs, especially as privacy regulations, consumer behavior, and tech platforms continue to shift. The theme? It takes a village to win in modern performance marketing.

Key Timestamps:
00:00–01:39 – Introductions: Roles at WaveMaker and AppsFlyer, and why performance marketing matters more than ever
02:33 – “Spy skills” icebreaker (time travel via Motown and home DIY skills)
04:55 – The modern measurement landscape: slow, medium, and fast decision frameworks
06:42 – Why internal data silos and misaligned incentives remain a challenge
09:00 – The role of education in promoting smarter attribution models like incrementality
10:22 – Privacy vs. personalization: Navigating a chaotic regulatory environment
13:00 – Cookies, SKAdNetwork, and why Apple’s and Google’s shifting strategies matter
17:20 – Regional differences in mobile maturity (APAC vs. North America)
20:10 – Why mobile apps are now key growth engines, not just support tools
21:30 – Full-funnel performance thinking and aligning KPIs with LTV
23:13 – The misunderstood role of MMPs in identifying fraud and optimizing outcomes
25:30 – Real-world uses of AI: From predictive analytics to creative optimization
29:13 – A philosophical take: Moving beyond spreadsheets and embracing AI architecture
32:49 – What marketers should expect from their agency, MMP, and DSP partners
36:30 – Why a true “village” mindset beats a collection of siloed experts

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33 min
May 20, 2025Ep. 79 Streaming Ahead: Ria Madrid on CTV, Performance, and Leadership
In this episode of the AdTechGod Pod, Ria Madrid, Vice President of Advertising at WURL, shares her unique journey into the advertising technology space, discussing her experiences at XUMO and the transition to WURL.

She emphasizes the importance of performance marketing in connected TV (CTV) and how her background has equipped her to build effective advertising strategies. Ria also highlights the role of innovation and AI in the industry, the challenges and opportunities for female leaders in ad tech, and the significance of building relationships within the community.

Takeaways
Ria's journey into ad tech was unexpected but rewarding.

The advertising industry is constantly evolving and exciting.

Building a strong team is crucial for success in startups.

Performance marketing is becoming increasingly important in CTV.

Economic challenges can drive innovation and value in advertising.

WURL focuses on helping publishers drive more value for each impression.

Contextual targeting is key for effective advertising strategies.

AI and technology are rapidly changing the advertising landscape.

Building relationships is essential for success in ad tech.

Being authentic and vulnerable can lead to greater professional growth.

Chapters
00:00 Introduction to Ria Madrid and WURL
03:00 Ria's Journey into Advertising and Ad Tech
08:57 Transitioning from Xumo to WURL
11:57 Building Advertising Strategies at WURL
15:51 The Future of CTV and Performance Marketing
21:07 Innovation and AI in Advertising
23:00 Being a Female Leader in Ad Tech

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28 min
May 19, 2025The Refresh News: May 19 - Upfronts, AI, and the Future of AdTech
In this episode of The Refresh News, Kait from Marketecture breaks down the top stories shaking up the advertising world. The focus is on the evolving nature of the TV upfronts, with a spotlight on how platforms are embracing ad tech to meet buyer demands. The Trade Desk makes headlines with the launch of OpenSincera, and Microsoft officially closes Xandr to make way for a more conversational future in media buying.

We Cover
TV upfronts are shifting focus from showbiz glitz to tech-driven capabilities like programmatic and AI-powered campaigns.
Flexibility is a new must-have: Netflix and Disney introduced ad tech that lowers entry barriers and enables agile buying.
AI made a splash with creative automation, emotional scene alignment, and smarter ad insertion across major platforms.
The Trade Desk’s OpenSincera launches as a free API, offering real-time, transparent data on ad impressions and media quality.
Microsoft sunsets Xandr to focus on a Copilot-powered, chatbot-style ad buying interface, signaling a move away from traditional DSP models.

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9 min
May 13, 2025Ep. 78 FAST Forward: Bill Condon on the Future of Streaming
In this episode of the AdTechGod pod, host AdTechGod interviews Bill Condon, former VP of Enterprise Sales and Partnerships at Xumo. They discuss Bill's extensive career in the advertising and media industry, the rise of FAST (Free Ad-supported Streaming Television), and the evolution of content distribution. Bill shares insights on the future of streaming, the impact of digital advertising, and the innovations that are shaping the industry. The conversation highlights the importance of accessibility, discoverability, and the changing landscape of consumer behavior in the media space.

Takeaways
Bill Condon has a rich history in the ad tech space, starting from the agency side.
The rise of FAST has transformed how consumers access content for free with ads.
Content distribution is evolving, with a focus on accessibility and discoverability.
Streaming is becoming a significant player in the advertising landscape, especially with live sports.
The integration of ad tech and streaming is creating new opportunities for advertisers.
FAST channels are filling gaps in content availability, especially during the pandemic.
The economic model of content distribution is changing, with a shift towards digital.
Advertisers are increasingly recognizing the value of streaming platforms for reaching audiences.
The future of streaming will see more big-scale events and innovations in targeting and data usage.
The industry is still in its infancy, with much potential for growth and evolution.

Chapters
00:00 Introduction to Bill Condon and His Journey
06:34 The Rise of FAST and Streaming Television
12:21 The Evolution of Content Distribution
18:07 The Future of Streaming and Digital Advertising
32:05 Looking Ahead: Innovations in Streaming and Advertising

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37 min
May 12, 2025 The Refresh News: May 12 Interview with Christian Muche from Beyond Ordinary (Possible) + New Fronts and the future of TV
In this episode, AdTechGod sits down with Christian Muche, CEO of Beyond Ordinary, to unpack the Possible event in Miami one of the most talked-about gatherings in advertising this year. Christian shares what made it click, how AI reshaped the conversation, and what’s next for Possible.
Key Takeaways from the Interview:
Possible was built to go beyond the traditional conference model, blending inspiration with intimacy.
66% of attendees were VP level or higher, reinforcing a focus on senior decision-makers.
The event prioritized connection, with a single venue layout encouraging nonstop networking.
AI was a central topic, but it didn’t dominate.
A curated speaker lineup, including unexpected voices, kept the content fresh and engaging.
Despite economic uncertainty, the event radiated optimism, innovation, and industry momentum.
Plans are already in motion for future Possible events, continuing the emphasis on relevance, diversity, and executive-level impact.

Refresh News Segment with Kait:
No antitrust updates this week—just a deep dive into NewFronts and the future of TV, video, and streaming.
Key Discussion Points:
Shoppable video and interactive formats – Advertisers are leaning into content that engages and converts, powered by generative AI for targeting and recommendation.
Video content expansion – Major publishers like The New York Times are going all-in on vertical content, video podcasts, and short-form series to compete with TikTok and Instagram.
Podcasts go visual – YouTube reports 400M+ hours of podcast viewing per month via its TV app.
Vertical video enters streaming – Netflix and Tubi now support vertical video in their mobile apps, collapsing the barrier between social and streaming content.
Women’s sports surge in value – Vox, Yahoo, and others are investing in women’s sports media rights and marketplaces, capitalizing on passionate fan bases and NIL-driven athlete platforms.
AdTech infrastructure takes over – From Tubi to LG, streaming platforms are investing in data partnerships, creative tools, and measurement integrations to keep pace with performance demands.
CTV as the anti-walled garden – Advertisers view streaming TV as a scalable, open web alternative to Meta and Google.
Flexibility rules – Economic pressure and tariff threats are driving demand for programmatic guaranteed, dynamic buying, and more agile contract terms.

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23 min
May 06, 2025Ep. 77 30 Years of Chaos, Change & Curation A Candid Conversation with Bob Regular
AdTech God interviews Bob Regular, CEO and founder of InfoLinks. Bob reflects on his 30 years of experience, discussing the constant changes in the ad tech industry, the evolution of ad networks, and the importance of direct relationships with publishers. He emphasizes the need for transparency in advertising and the impact of emerging technologies like AI and CTV on the future of the industry. Bob also shares insights on building InfoLinks and the challenges faced by publishers in today's market.

Takeaways
Bob Regular has 30 years of experience in digital media.
The ad tech industry is characterized by constant change.
Entrepreneurship requires a passion for chaos and problem-solving.
Building direct relationships with publishers is crucial for success.
Transparency in advertising is increasingly important.
The business of arbitrage in ad tech has diminished.
AI is set to transform workflows and creative processes in advertising.
InfoLinks focuses on creating unique ad units for better performance.
Publishers are facing significant challenges in monetization.
The future of ad tech will involve adapting to new consumer behaviors.

Chapters
00:00 Introduction to AdTech and Entrepreneurship
03:00 Bob Regular's Journey in Digital Media
05:47 The Evolution of Ad Networks
12:09 Building InfoLinks: A New Approach
18:02 The Importance of Direct Relationships in AdTech
23:49 Transparency and the Future of Advertising
30:02 Looking Ahead: Trends in AdTech

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35 min
May 05, 2025The Refresh News: May 5 - Bots, and Big Tech Earnings
AI and earnings took center stage this week. Perplexity’s building a browser, OpenAI wants to be your shopping assistant, and Big Tech dropped their Q1 numbers.

We cover:
Perplexity builds a browser – CEO Aravind Srinivas explains how Comet aims to work at the operating system level, enabling actions like scraping pages, taking actions on your behalf, and improving ad targeting with granular user data.

Hardware partnerships fuel expansion – Perplexity will be pre-installed on new Motorola Razrs and is in talks with Samsung. This move mirrors Google’s own bundling tactics… just as Google faces antitrust heat.

OpenAI launches shoppable search – You can now shop directly within ChatGPT results, with comparisons, recommendations, and product discovery baked into the interface. Shopify integration is rumored, but no ads—for now.

The web is changing – In this new model, websites aren’t for browsing. They’re for bots to scrape, analyze, and feed insights back to the user in one seamless chat interface.

Apple earnings – $95.4B in revenue, beating expectations. Hardware ticked up slightly, but services brought in $26.65B, growing 11.65% YoY.

Meta earnings – $42.3B revenue (+16%), driven by ads. Ad impressions rose 5%, pricing jumped 10%. Meta boosted AI capex projections to $64–$72B.

Alphabet earnings – $90.2B in revenue (+12%), strong performance in search. YouTube ads slightly missed projections. Tariff pressures are hitting Google Shopping spend.

Amazon earnings – $29.3B in ad revenue, right on target, but a gloomy Q2 forecast due to tariffs and consumer uncertainty dragged stock down 4%.

Microsoft earnings – $70B revenue (+13%), thanks to resilient software and cloud services. Hardware may take a hit, but they’re better positioned than most to handle turbulence.

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8 min
April 29, 2025Ep. 76 Curate, Don’t Complicate: Unlocking Curations Potential with Yen Nguyen
In this episode of the AdTechGod Pod, Yen Nguyen, the SVP Head of Curation at Consumable, shares her journey on focusing in on curation. She discusses the evolution of curation in the ad tech space, particularly in audio advertising, and highlights the untapped potential of digital audio.

Yen emphasizes the importance of bridging the gap between traditional audio and programmatic buying, and how curation plays a crucial role in enhancing targeting and effectiveness in advertising. She also touches on future trends in ad tech, including the impact of AI and the need for innovation to create more efficient solutions for buyers.

Takeaways
Curation is a growing focus in the advertising industry.
Yen's journey into curation was accidental but impactful.
The audio advertising space has significant untapped potential.
Curation is not just about supply; it's about expertise.
Digital audio spending is on the rise but still underutilized.
Education is key to shifting budgets towards audio advertising.
Curation can bridge the gap in fragmented ad tech solutions.
Innovations in AI and digital out-of-home are exciting trends.
The emotional impact of audio ads can rival that of video.
The future of advertising lies in making the buyer's job easier.

Chapters
00:00 Introduction to Curation and Yen Nguyen
01:01 Yen's Journey in Curation
05:11 Curation's Evolution in AdTech
10:50 The Future of Audio Advertising
15:50 Bridging the Gap in Audio Advertising
19:06 The Role of Curation in AdTech
25:29 Innovations in AdTech and Future Trends

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26 min
April 28, 2025The Refresh News: April 28 - Google Backs Off, Apple Gears Up
When the going gets tough, Big Tech finds a way to shift the blame. This week’s news? Google quietly backs out of cookie deprecation, fights for control in court, and Apple slowly makes its ad empire move.

In todays news we cover:
Google waves the white flag on cookies — After five years of chaos, Google scraps its opt-out prompt. The Privacy Sandbox isn’t officially dead, but it's definitely on life support.
What we learned — We gave Google too much power. We waited too long to call BS. But it did push the industry to build something better—and AI might be the next frontier.
Search monopoly trial kicks off — DOJ proposes radical remedies: selling Chrome, banning default deals, even forcing Google to license its search data. Google’s own proposals? Pretty weak.
Apple Ads rises quietly — With hardware revenue stalling, Apple is rebranding its ad business and prepping for a bigger move. Think: proprietary data, closed-loop measurement, and Taboola partnerships.
A new reality — Google’s cookie exit may change nothing and everything. And Apple might be the next walled garden advertisers can’t ignore.

In closing: RIP to your cookie POV decks. You deserved better.

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9 min
April 22, 2025Ep. 75 Investing in What’s Next: Danilo Tauro on AI, Startups, and Strategic Shifts
In this episode of the AdTechGod pod, Danilo Tauro, Managing Partner at Aperium Ventures, shares his journey from engineering to the ad tech industry. He discusses his experiences at Procter & Gamble, Amazon Ads, and Uber Eats Advertising, highlighting the evolution of ad tech and the importance of networking and technology. Danilo also delves into the future of the industry, including trends in CTV, retail media, and AI, and explains Apparium's shift towards advisory services and the criteria for investing in startups.

Takeaways
Danilo transitioned from engineering to ad tech unexpectedly.
His passion for technology and networking drove his career choices.
The ad tech industry has evolved significantly since 2015.
CTV and retail media are key growth areas for the future.
AI will simplify workflows and create new engagement channels.
Aperiam is focusing on advisory services to enhance client relationships.
Understanding the ad tech landscape is crucial for success.
The importance of solving specific brand problems in startups.
A strong team and technology are essential for scaling.
Danilo emphasizes the need for transparency in the programmatic supply chain.

Chapters
00:00 Introduction to Danilo Tauro and His Journey
02:10 Transitioning from Engineering to Ad Tech
07:07 The Move to Amazon Ads and CTV
09:37 Leading Uber Eats Advertising
11:14 Insights from Aperium Ventures
13:23 Aperiam Shift to Advisory Services
17:32 Understanding Aperiam Ads Technology
22:13 Future Trends in Ad Tech and AI
25:42 What Aperiam Looks for in Startups

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27 min

About AdTechGod Pod

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A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.