AdTechGod Pod

Ep. 77 30 Years of Chaos, Change & Curation A Candid Conversation with Bob Regular

Listen Later

AdTech God interviews Bob Regular, CEO and founder of InfoLinks. Bob reflects on his 30 years of experience, discussing the constant changes in the ad tech industry, the evolution of ad networks, and the importance of direct relationships with publishers. He emphasizes the need for transparency in advertising and the impact of emerging technologies like AI and CTV on the future of the industry. Bob also shares insights on building InfoLinks and the challenges faced by publishers in today's market.


Takeaways

  • Bob Regular has 30 years of experience in digital media.
  • The ad tech industry is characterized by constant change.
  • Entrepreneurship requires a passion for chaos and problem-solving.
  • Building direct relationships with publishers is crucial for success.
  • Transparency in advertising is increasingly important.
  • The business of arbitrage in ad tech has diminished.
  • AI is set to transform workflows and creative processes in advertising.
  • InfoLinks focuses on creating unique ad units for better performance.
  • Publishers are facing significant challenges in monetization.
  • The future of ad tech will involve adapting to new consumer behaviors.


    • Chapters

    00:00 Introduction to AdTech and Entrepreneurship

    03:00 Bob Regular's Journey in Digital Media

    05:47 The Evolution of Ad Networks

    12:09 Building InfoLinks: A New Approach

    18:02 The Importance of Direct Relationships in AdTech

    23:49 Transparency and the Future of Advertising

    30:02 Looking Ahead: Trends in AdTech

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store
    AdTechGod PodBy AdTechGod, The AdTech God
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    29 ratings

    More shows like AdTechGod Pod

    View all
    Pivot by New York Magazine

    Pivot

    9,110 Listeners

    AdExchanger by AdExchanger Talks

    AdExchanger

    71 Listeners

    The Daily by The New York Times

    The Daily

    111,276 Listeners

    The Big Story by AdExchanger

    The Big Story

    41 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,285 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    8,902 Listeners

    Next in Media by Mike Shields

    Next in Media

    43 Listeners

    Hard Fork by The New York Times

    Hard Fork

    5,423 Listeners

    The Ezra Klein Show by New York Times Opinion

    The Ezra Klein Show

    15,256 Listeners

    Honestly with Bari Weiss by The Free Press

    Honestly with Bari Weiss

    8,553 Listeners

    The Weekly Show with Jon Stewart by Comedy Central

    The Weekly Show with Jon Stewart

    10,380 Listeners

    Marketecture: Get Smart. Fast. by Ari Paparo

    Marketecture: Get Smart. Fast.

    21 Listeners

    Prof G Markets by Vox Media Podcast Network

    Prof G Markets

    1,024 Listeners

    Open Market by Joe Zappa & Eric Franchi

    Open Market

    10 Listeners

    The Monopoly Report by Ari Paparo

    The Monopoly Report

    0 Listeners